A data profile of the people who buy, follow and care about Wout Van Aert in Belgium — modelled from more than twelve digital signal sources. Wout Van Aert has an estimated audience of 3,836,653 people in Belgium.
The average Wout Van Aert fan in Belgium is 43.0 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include strava, Shimano, Eddy Merckx, with strongest over-indexing on strava (12.32× the country average).
Demographically, the Wout Van Aert audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Wout Van Aert fan in Belgium is more male, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for strava.
The key figures that characterise the Wout Van Aert profile in Belgium.
35.2% are female, 64.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 43.0 |
| Estimated audience size | 3,836,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Wout Van Aert audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 47.5% |
| Netherlands | 12.1% |
| France | 9.5% |
Where the Wout Van Aert audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~700K | 1.73× | |
| 02 | East Flanders | ~700K | 1.72× | |
| 03 | West Flanders | ~500K | 1.63× | |
| 04 | Limburg | ~300K | 1.39× | |
| 05 | Flemish Brabant | ~400K | 1.25× | |
| 06 | Province of Namur | ~100K | 0.63× | |
| 07 | Luxembourg | ~60K | 0.59× | |
| 08 | Hainaut | ~200K | 0.56× | |
| 09 | Liege | ~200K | 0.55× | |
| 10 | Walloon Brabant | ~50K | 0.55× | |
| 11 | Brussels | ~100K | 0.46× |
The strongest cross-interests of the Wout Van Aert audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | strava | Sports | 12.32× | ||
| 02 | Shimano | Cars & Mobility | 8.87× | ||
| 03 | Paris–Roubaix | Sports | 8.26× | ||
| 04 | Eddy Merckx | Sports | 8.05× | ||
| 05 | Tom Boonen | Sports | 7.42× | ||
| 06 | Tour of Flanders | Sports | 5.19× | ||
| 07 | Downhill mountain biking | Sports | 4.72× | ||
| 08 | Bicycle helmet | Cars & Mobility | 4.41× | ||
| 09 | Tour de France | Sports | 4.03× | ||
| 10 | Garmin | Technology & Electronics | 3.44× | ||
| 11 | Max Verstappen | Sports | 3.39× | ||
| 12 | Sustainable transport | Cars & Mobility | 2.93× | ||
| 13 | Bicycle touring | Sports | 2.84× | ||
| 14 | Cyclo-cross | Sports | 2.57× | ||
| 15 | FIFA World Cup | Sports | 2.46× | ||
| 16 | KV Mechelen | Sports | 2.38× | ||
| 17 | K.A.A. Gent | Sports | 2.04× | ||
| 18 | Club Brugge KV | Sports | 1.82× | ||
| 19 | K.R.C. Genk | Sports | 1.73× | ||
| 20 | R.S.C. Anderlecht | Sports | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.25× | |
| Family Orientation | CONSERVATISM | 1.17× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.78× |
Wout Van Aert has an estimated audience of 3,836,653 people in Belgium, concentrated in Antwerp and East Flanders.
35.2% of Wout Van Aert fans are female, 64.8% are male, with an average age of 43.0 years.
Wout Van Aert fans show strongest brand affinity for strava (12.32×), Shimano (8.87×), and Eddy Merckx (8.05×) over the country average.
Wout Van Aert fans in Belgium are most concentrated in Antwerp (reach ~700K), East Flanders (reach ~700K), and West Flanders (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Wout Van Aert itself, the audience over-indexes on Shimano (8.87×), Eddy Merckx (8.05×), Tour de France (4.03×), and FIFA World Cup (2.46×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Wout Van Aert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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