A data profile of the people who buy, follow and care about De Standaard in Belgium — modelled from more than twelve digital signal sources. De Standaard has an estimated audience of 3,939,626 people in Belgium.
The average De Standaard fan in Belgium is 41.4 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Club Brugge KV, K.R.C. Genk, K.A.A. Gent, with strongest over-indexing on Club Brugge KV (1.98× the country average).
Demographically, the De Standaard audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical De Standaard fan in Belgium is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the De Standaard profile in Belgium.
57.8% are female, 42.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.4 |
| Estimated audience size | 3,939,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide De Standaard audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 86.0% |
| Netherlands | 3.9% |
| United Kingdom | 1.1% |
Where the De Standaard audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 2.23× | |
| 02 | Flemish Brabant | ~700K | 2.02× | |
| 03 | Antwerp | ~800K | 1.96× | |
| 04 | West Flanders | ~600K | 1.76× | |
| 05 | Limburg | ~300K | 1.47× | |
| 06 | Brussels | ~300K | 0.95× | |
| 07 | Walloon Brabant | ~20K | 0.22× | |
| 08 | Luxembourg | ~20K | 0.19× | |
| 09 | Province of Namur | ~30K | 0.14× | |
| 10 | Liege | ~40K | 0.11× | |
| 11 | Hainaut | ~40K | 0.10× |
The strongest cross-interests of the De Standaard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vincent Kompany | Sports | 2.71× | ||
| 02 | Romelu Lukaku | Sports | 2.71× | ||
| 03 | Headphones | Technology & Electronics | 2.71× | ||
| 04 | Vinyl Records | Music & Radio | 2.49× | ||
| 05 | Loudspeaker | Technology & Electronics | 2.46× | ||
| 06 | Kevin De Bruyne | Sports | 2.29× | ||
| 07 | Bicycle touring | Sports | 2.25× | ||
| 08 | Royal Antwerp F.C. | Sports | 2.20× | ||
| 09 | Royale Union Saint-Gilloise | Sports | 2.20× | ||
| 10 | Cercle Brugge K.S.V. | Sports | 2.20× | ||
| 11 | K.A.A. Gent | Sports | 2.15× | ||
| 12 | KV Mechelen | Sports | 2.15× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 2.08× | ||
| 14 | Club Brugge KV | Sports | 1.98× | ||
| 15 | Garden furniture | Home & Garden | 1.98× | ||
| 16 | K.R.C. Genk | Sports | 1.95× | ||
| 17 | Standard Liège | Sports | 1.82× | ||
| 18 | Sustainable energy | Home & Garden | 1.77× | ||
| 19 | Michael Jackson | Music & Radio | 1.66× | ||
| 20 | Charitable organization | Politics & Society | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.84× |
De Standaard has an estimated audience of 3,939,626 people in Belgium, concentrated in East Flanders and Antwerp.
57.8% of De Standaard fans are female, 42.2% are male, with an average age of 41.4 years.
De Standaard fans show strongest brand affinity for Club Brugge KV (1.98×), K.R.C. Genk (1.95×), and K.A.A. Gent (2.15×) over the country average.
De Standaard fans in Belgium are most concentrated in East Flanders (reach ~900K), Antwerp (reach ~800K), and Flemish Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond De Standaard itself, the audience over-indexes on K.R.C. Genk (1.95×), K.A.A. Gent (2.15×), Royal Antwerp F.C. (2.2×), and Standard Liège (1.82×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for De Standaard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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