A data profile of the people who buy, follow and care about De Staandard in Belgium — modelled from more than twelve digital signal sources. De Staandard has an estimated audience of 5,078,722 people in Belgium.
The average De Staandard fan in Belgium is 43.1 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Club Brugge KV, Standard Liège, Royal Antwerp F.C., with strongest over-indexing on Club Brugge KV (1.5× the country average).
Demographically, the De Staandard audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical De Staandard fan in Belgium is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the De Staandard profile in Belgium.
57.6% are female, 42.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.1 |
| Estimated audience size | 5,078,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide De Staandard audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 90.4% |
| Netherlands | 2.0% |
| France | 1.5% |
Where the De Staandard audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 2.23× | |
| 02 | Flemish Brabant | ~800K | 2.02× | |
| 03 | Antwerp | ~900K | 1.96× | |
| 04 | West Flanders | ~800K | 1.76× | |
| 05 | Limburg | ~400K | 1.47× | |
| 06 | Brussels | ~300K | 0.95× | |
| 07 | Walloon Brabant | ~30K | 0.22× | |
| 08 | Luxembourg | ~30K | 0.19× | |
| 09 | Province of Namur | ~30K | 0.14× | |
| 10 | Liege | ~50K | 0.11× | |
| 11 | Hainaut | ~50K | 0.10× |
The strongest cross-interests of the De Staandard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Antwerp F.C. | Sports | 2.11× | ||
| 02 | KV Mechelen | Sports | 2.00× | ||
| 03 | Single-family detached home | Home & Garden | 1.86× | ||
| 04 | Standard Liège | Sports | 1.76× | ||
| 05 | Kevin De Bruyne | Sports | 1.75× | ||
| 06 | Vincent Kompany | Sports | 1.69× | ||
| 07 | Royale Union Saint-Gilloise | Sports | 1.68× | ||
| 08 | Cercle Brugge K.S.V. | Sports | 1.68× | ||
| 09 | Crossword | Games | 1.63× | ||
| 10 | Box-spring | Home & Garden | 1.63× | ||
| 11 | Mixed martial arts | Sports | 1.61× | ||
| 12 | Sustainable energy | Home & Garden | 1.60× | ||
| 13 | Stuttgart | Travel & Leisure | 1.60× | ||
| 14 | K.A.A. Gent | Sports | 1.59× | ||
| 15 | Political science | Business & Career | 1.55× | ||
| 16 | Mortgage calculator | Home & Garden | 1.54× | ||
| 17 | Kinepolis | Movies & TV | 1.52× | ||
| 18 | News magazine | News | 1.52× | ||
| 19 | Club Brugge KV | Sports | 1.50× | ||
| 20 | Rugby league | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.23× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
De Staandard has an estimated audience of 5,078,722 people in Belgium, concentrated in East Flanders and Antwerp.
57.6% of De Staandard fans are female, 42.4% are male, with an average age of 43.1 years.
De Staandard fans show strongest brand affinity for Club Brugge KV (1.5×), Standard Liège (1.76×), and Royal Antwerp F.C. (2.11×) over the country average.
De Staandard fans in Belgium are most concentrated in East Flanders (reach ~900K), Antwerp (reach ~900K), and West Flanders (reach ~800K). These three regions account for the largest share of the active audience.
Beyond De Staandard itself, the audience over-indexes on Standard Liège (1.76×), Royal Antwerp F.C. (2.11×), Kinepolis (1.52×), and KV Mechelen (2.0×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for De Staandard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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