A data profile of the people who buy, follow and care about Albert Heijn in Belgium — modelled from more than twelve digital signal sources. Albert Heijn has an estimated audience of 5,288,848 people in Belgium.
The average Albert Heijn fan in Belgium is 42.2 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Aldi, HEMA, H&M, with strongest over-indexing on Aldi (1.51× the country average).
Demographically, the Albert Heijn audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Albert Heijn fan in Belgium is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Aldi.
The key figures that characterise the Albert Heijn profile in Belgium.
67.2% are female, 32.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.2 |
| Estimated audience size | 5,288,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Albert Heijn audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 43.1% |
| Belgium | 29.4% |
| Germany | 8.0% |
Where the Albert Heijn audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~900K | 2.67× | |
| 02 | East Flanders | ~900K | 2.06× | |
| 03 | Limburg | ~400K | 1.92× | |
| 04 | West Flanders | ~700K | 1.59× | |
| 05 | Flemish Brabant | ~700K | 1.46× | |
| 06 | Brussels | ~300K | 0.86× | |
| 07 | Luxembourg | ~30K | 0.19× | |
| 08 | Walloon Brabant | ~20K | 0.17× | |
| 09 | Province of Namur | ~40K | 0.15× | |
| 10 | Liege | ~70K | 0.14× | |
| 11 | Hainaut | ~60K | 0.11× |
The strongest cross-interests of the Albert Heijn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HEMA | Shopping | 2.59× | ||
| 02 | Home Interiors | Home & Garden | 2.43× | ||
| 03 | Child development | Business & Career | 2.16× | ||
| 04 | Paris | Travel & Leisure | 1.91× | ||
| 05 | Self-awareness | Health | 1.80× | ||
| 06 | Living room | Home & Garden | 1.72× | ||
| 07 | DreamBaby | Kids & Family | 1.72× | ||
| 08 | Childhood | Kids & Family | 1.71× | ||
| 09 | Primark | Shopping | 1.70× | ||
| 10 | Swimming | Sports | 1.67× | ||
| 11 | Zara | Shopping | 1.64× | ||
| 12 | Vtm | Movies & TV | 1.63× | ||
| 13 | Museum | Arts & Culture | 1.62× | ||
| 14 | H&M | Shopping | 1.61× | ||
| 15 | House music | Music & Radio | 1.57× | ||
| 16 | Real Madrid C.F. | Sports | 1.54× | ||
| 17 | Theme parks | Travel & Leisure | 1.52× | ||
| 18 | Aldi | Shopping | 1.51× | ||
| 19 | Adventure | Travel & Leisure | 1.50× | ||
| 20 | Parent | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.49× | |
| Urban Lifestyle | OPEN | 0.57× | |
| Pet Ownership | JOY | 0.97× |
Albert Heijn's target market in Belgium covers an estimated 5,288,848 people, concentrated in Antwerp and East Flanders.
67.2% of the Albert Heijn audience are female, 32.8% are male, with an average age of 42.2 years.
Albert Heijn fans show strongest brand affinity for Aldi (1.51×), HEMA (2.59×), and H&M (1.61×) over the country average.
Albert Heijn fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and West Flanders (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Albert Heijn itself, the audience over-indexes on HEMA (2.59×), H&M (1.61×), Primark (1.7×), and Paris (1.91×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Albert Heijn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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