A data profile of the people who buy, follow and care about Self-awareness in Belgium — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 1,321,315 people in Belgium.
Self-awareness has an estimated audience of 1,321,315 people in Belgium. 73.6% are female, 26.4% are male, average age 45.3. Top brand affinities: Coolblue, HEMA, Child development, Architecture & Design, Home Interior Design.
Top brand affinities include Coolblue, HEMA, Child development, with strongest over-indexing on Coolblue (1.61× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Self-awareness fan in Belgium is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Coolblue.
The key figures that characterise the Self-awareness profile in Belgium.
73.6% are female, 26.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 45.3 |
| Estimated audience size | 1,321,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Self-awareness audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.21× | ||
| 02 | Home Interiors | Home & Garden | 1.91× | ||
| 03 | Summer house | Travel & Leisure | 1.91× | ||
| 04 | Home Interior Design | Home & Garden | 1.90× | ||
| 05 | Day care | Health | 1.89× | ||
| 06 | Self-help | Health | 1.87× | ||
| 07 | Architecture & Interior Design | Home & Garden | 1.85× | ||
| 08 | Infant clothing | Kids & Family | 1.83× | ||
| 09 | Danish design | Home & Garden | 1.81× | ||
| 10 | Nuclear family | Kids & Family | 1.81× | ||
| 11 | Architecture & Design | Business & Career | 1.80× | ||
| 12 | Self-knowledge (psychology) | Health | 1.71× | ||
| 13 | De Bijenkorf | Shopping | 1.66× | ||
| 14 | HEMA | Shopping | 1.64× | ||
| 15 | Coolblue | Shopping | 1.61× | ||
| 16 | Gratitude | Politics & Society | 1.59× | ||
| 17 | Grandparent | Kids & Family | 1.56× | ||
| 18 | Mindfulness | Health | 1.53× | ||
| 19 | Home Design | Home & Garden | 1.51× | ||
| 20 | Self-love | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Design Affinity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Pet Ownership | JOY | 0.95× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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