A data profile of the people who buy, follow and care about Coolblue in Belgium — modelled from more than twelve digital signal sources. Coolblue has an estimated audience of 2,771,619 people in Belgium.
The average Coolblue fan in Belgium is 42.3 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include AutoScout24, Sunweb, Flanders, with strongest over-indexing on AutoScout24 (1.59× the country average).
Demographically, the Coolblue audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Coolblue fan in Belgium is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Coolblue profile in Belgium.
51.5% are female, 48.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.3 |
| Estimated audience size | 2,771,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Coolblue audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 50.5% |
| Belgium | 28.0% |
| Germany | 16.3% |
Where the Coolblue audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.45× | |
| 02 | Antwerp | ~400K | 1.40× | |
| 03 | Limburg | ~200K | 1.36× | |
| 04 | Flemish Brabant | ~300K | 1.29× | |
| 05 | West Flanders | ~300K | 1.21× | |
| 06 | Brussels | ~200K | 0.95× | |
| 07 | Walloon Brabant | ~60K | 0.82× | |
| 08 | Province of Namur | ~90K | 0.68× | |
| 09 | Hainaut | ~200K | 0.63× | |
| 10 | Liege | ~100K | 0.62× | |
| 11 | Luxembourg | ~40K | 0.60× |
The strongest cross-interests of the Coolblue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile Vikings | Technology & Electronics | 3.05× | ||
| 02 | Sunweb | Travel & Leisure | 2.73× | ||
| 03 | Casino 777 | Games | 1.96× | ||
| 04 | Friterie | Food & Beverages | 1.82× | ||
| 05 | Vtm | Movies & TV | 1.76× | ||
| 06 | Cyclo-cross | Sports | 1.75× | ||
| 07 | Bol.com | Shopping | 1.69× | ||
| 08 | Bwin | Games | 1.68× | ||
| 09 | Eén | Movies & TV | 1.66× | ||
| 10 | Belgium national football team | Sports | 1.64× | ||
| 11 | Flanders | Travel & Leisure | 1.60× | ||
| 12 | Customer service | Business & Career | 1.60× | ||
| 13 | Mathieu Van der Poel | Sports | 1.60× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.59× | ||
| 15 | Royal Antwerp F.C. | Sports | 1.58× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.56× | ||
| 17 | K.R.C. Genk | Sports | 1.53× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.51× | ||
| 19 | Subscription business model | Shopping | 1.51× | ||
| 20 | KV Mechelen | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.07× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Design Affinity | PREMIUM | 0.90× |
Coolblue's target market in Belgium covers an estimated 2,771,619 people, concentrated in East Flanders and Antwerp.
51.5% of the Coolblue audience are female, 48.5% are male, with an average age of 42.3 years.
Coolblue fans show strongest brand affinity for AutoScout24 (1.59×), Sunweb (2.73×), and Flanders (1.6×) over the country average.
Coolblue fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~400K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Coolblue itself, the audience over-indexes on Sunweb (2.73×), Flanders (1.6×), Mobile Vikings (3.05×), and Bol.com (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Coolblue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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