A data profile of the people who buy, follow and care about Jumbo (supermarket) in Belgium — modelled from more than twelve digital signal sources. Jumbo (supermarket) has an estimated audience of 1,439,525 people in Belgium.
The average Jumbo (supermarket) fan in Belgium is 47.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Limburg.
Top brand affinities include Albert Heijn, Colruyt (supermarket), Spar (retailer), with strongest over-indexing on Albert Heijn (4.98× the country average).
Demographically, the Jumbo (supermarket) audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Jumbo (supermarket) fan in Belgium is more female, around 47.6 years old, with strong Social Media Usage tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Jumbo (supermarket) profile in Belgium.
66.7% are female, 33.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 47.6 |
| Estimated audience size | 1,439,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Jumbo (supermarket) audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 34.8% |
| Argentina | 15.4% |
| Switzerland | 9.9% |
Where the Jumbo (supermarket) audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 3.22× | |
| 02 | Antwerp | ~300K | 2.31× | |
| 03 | East Flanders | ~300K | 1.84× | |
| 04 | West Flanders | ~200K | 1.76× | |
| 05 | Flemish Brabant | ~90K | 0.70× | |
| 06 | Brussels | ~50K | 0.53× | |
| 07 | Luxembourg | ~9K | 0.25× | |
| 08 | Walloon Brabant | ~8K | 0.22× | |
| 09 | Province of Namur | ~10K | 0.20× | |
| 10 | Liege | ~20K | 0.19× | |
| 11 | Hainaut | ~30K | 0.17× |
The strongest cross-interests of the Jumbo (supermarket) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 6.37× | ||
| 02 | Albert Heijn | Shopping | 4.98× | ||
| 03 | Carrefour | Shopping | 2.91× | ||
| 04 | Social Deal | Politics & Society | 2.78× | ||
| 05 | Colruyt (supermarket) | Food & Beverages | 2.57× | ||
| 06 | Hypermarket | Shopping | 2.43× | ||
| 07 | Aldi | Shopping | 2.41× | ||
| 08 | Bol.com | Shopping | 2.32× | ||
| 09 | Colruyt | Shopping | 2.10× | ||
| 10 | Supermarket | Shopping | 2.10× | ||
| 11 | Vtm | Movies & TV | 1.98× | ||
| 12 | Kruidvat | Shopping | 1.82× | ||
| 13 | Discounts and allowances | Shopping | 1.81× | ||
| 14 | DreamLand | Food & Beverages | 1.77× | ||
| 15 | Bpost | Business & Career | 1.72× | ||
| 16 | Discount stores | Shopping | 1.70× | ||
| 17 | Sales promotion | Shopping | 1.68× | ||
| 18 | McDonald's | Food & Beverages | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Immoweb | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.43× | |
| Travelling | THRILL | 1.26× | |
| Pet Ownership | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Design Affinity | PREMIUM | 0.90× |
Jumbo (supermarket)'s target market in Belgium covers an estimated 1,439,525 people, concentrated in Antwerp and East Flanders.
66.7% of the Jumbo (supermarket) audience are female, 33.3% are male, with an average age of 47.6 years.
Jumbo (supermarket) fans show strongest brand affinity for Albert Heijn (4.98×), Colruyt (supermarket) (2.57×), and Spar (retailer) (6.37×) over the country average.
Jumbo (supermarket) fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and Limburg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Jumbo (supermarket) itself, the audience over-indexes on Colruyt (supermarket) (2.57×), Spar (retailer) (6.37×), Carrefour (2.91×), and Aldi (2.41×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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