A data profile of the people who buy, follow and care about Discounts and allowances in Belgium — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 2,079,475 people in Belgium.
Discounts and allowances has an estimated audience of 2,079,475 people in Belgium. 61.4% are female, 38.6% are male, average age 46.3. Top brand affinities: Black Friday (shopping), Dresses, Handbags, Discounting, Deal of the day.
Top brand affinities include Black Friday (shopping), Dresses, Handbags, with strongest over-indexing on Black Friday (shopping) (2.69× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Discounts and allowances fan in Belgium is more female, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Black Friday (shopping).
The key figures that characterise the Discounts and allowances profile in Belgium.
61.4% are female, 38.6% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 46.3 |
| Estimated audience size | 2,079,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Discounts and allowances audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Friday (shopping) | Shopping | 2.69× | ||
| 02 | Discounting | Shopping | 2.15× | ||
| 03 | Deal of the day | Shopping | 2.07× | ||
| 04 | Earring | Fashion & Accessoires | 1.83× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.82× | ||
| 06 | Eyelash | Beauty & Wellness | 1.82× | ||
| 07 | Mango | Shopping | 1.77× | ||
| 08 | Skirt | Fashion & Accessoires | 1.75× | ||
| 09 | Necklace | Fashion & Accessoires | 1.69× | ||
| 10 | Blouse | Fashion & Accessoires | 1.68× | ||
| 11 | Handbags | Fashion & Accessoires | 1.66× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 13 | Linens | Home & Garden | 1.65× | ||
| 14 | La Redoute | Shopping | 1.64× | ||
| 15 | Skin care | Beauty & Wellness | 1.60× | ||
| 16 | Ring (jewellery) | Fashion & Accessoires | 1.60× | ||
| 17 | Dresses | Fashion & Accessoires | 1.56× | ||
| 18 | Bikini | Fashion & Accessoires | 1.55× | ||
| 19 | C&A | Shopping | 1.52× | ||
| 20 | Swimsuit | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Travelling | THRILL | 1.00× | |
| Pet Ownership | JOY | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.60× | |
| Design Affinity | PREMIUM | 0.65× | |
| Early Adopter Mentality | POWER | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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