Discounts and allowances Audience in United Kingdom
Discounts and allowances has an estimated audience of 10,339,374 people in United Kingdom. 65.9% are female, 34.1% are male, average age 44.0. Top regions: North West, South West, East Midlands. Top brand affinities: Matalan, Very (online retailer), Superdrug, Black Friday (shopping), Dunelm.
The average Discounts and allowances fan in United Kingdom is 44.0 years old, more female, and lives primarily in North West. The audience is concentrated in North West, South West, East Midlands. Top brand affinities include Matalan, Very (online retailer), Superdrug, with strongest over-indexing on Matalan (2.09× the country average). Demographically, the Discounts and allowances audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Discounts and allowances fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.0 |
| Estimated audience size | 10,339,374 |
Audience persona
The typical Discounts and allowances fan in United Kingdom is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| North West | 1,225,861 | 1.11× |
| South West | 1,218,147 | 1.43× |
| East Midlands | 1,209,214 | 1.66× |
| South East | 1,204,335 | 0.87× |
| East of England | 1,186,411 | 1.26× |
| Yorkshire and the Humber | 625,102 | 0.75× |
| North East | 524,167 | 1.3× |
| Scotland | 486,695 | 0.52× |
| Wales | 431,050 | 0.73× |
| Northern Ireland | 422,871 | 1.33× |
| Greater London | 393,573 | 0.29× |
| West Midlands | 329,063 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 2.09× | Shopping |
| Very (online retailer) | 1.53× | |
| Superdrug | 1.54× | Shopping |
| Black Friday (shopping) | 1.64× | Shopping |
| Dunelm | 1.55× | Home & Garden |
| New Look | 1.66× | Fashion & Accessoires |
| TK Maxx | 1.52× | Shopping |
| Skirt | 1.65× | Fashion & Accessoires |
| Freemans | 2.27× | Fashion & Accessoires |
| J. D. Williams | 2.29× | Shopping |
| Cyber Monday | 1.89× | Shopping |
| Knitting | 1.52× | Home & Garden |
| Blouse | 1.8× | Fashion & Accessoires |
| Couch | 1.54× | Home & Garden |
| Children's clothing | 1.56× | Fashion & Accessoires |
| Deal of the day | 1.57× | Shopping |
| DFS (British retailer) | 1.93× | Shopping |
| Garden furniture | 1.57× | Home & Garden |
| Coat (clothing) | 1.64× | Fashion & Accessoires |
| Hobbycraft | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Indulgence | JOY | 1.2 |
| Convenience Orientation | PREMIUM | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| Creativity | OPEN | 1.06 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
See Discounts and allowances audiences in other countries
- Discounts and allowances — Germany
- Discounts and allowances — United States
- Discounts and allowances — France
- Discounts and allowances — Italy
- Discounts and allowances — Spain
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
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- Food and drink (40,038,753)
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- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Discounts and allowances have in United Kingdom?
Discounts and allowances has an estimated audience of 10,339,374 people in United Kingdom, concentrated in North West and South West.
What is the gender split and age of Discounts and allowances fans?
65.9% of Discounts and allowances fans are female, 34.1% are male, with an average age of 44.0 years.
Which brands do Discounts and allowances fans like most?
Discounts and allowances fans show strongest brand affinity for Matalan (2.09×), Very (online retailer) (1.53×), and Superdrug (1.54×) over the country average.
Where do Discounts and allowances fans live in United Kingdom?
Discounts and allowances fans in United Kingdom are most concentrated in North West (reach 1,225,861), South West (reach 1,218,147), and East Midlands (reach 1,209,214). These three regions account for the largest share of the active audience.
What other brands do Discounts and allowances fans also like?
Beyond Discounts and allowances itself, the audience over-indexes on Very (online retailer) (1.53×), Superdrug (1.54×), Black Friday (shopping) (1.64×), and Dunelm (1.55×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.