A data profile of the people who buy, follow and care about Discounts and allowances in United Kingdom — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 10,339,374 people in United Kingdom.
The average Discounts and allowances fan in United Kingdom is 44.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, Greater London.
Top brand affinities include Matalan, Very (online retailer), Superdrug, with strongest over-indexing on Matalan (2.09× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Discounts and allowances fan in United Kingdom is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Matalan.
The key figures that characterise the Discounts and allowances profile in United Kingdom.
65.9% are female, 34.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.0 |
| Estimated audience size | 10,339,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Discounts and allowances audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~900K | 1.21× | |
| 02 | South West | ~1M | 1.15× | |
| 03 | East of England | ~1M | 1.10× | |
| 04 | North East | ~400K | 1.07× | |
| 05 | North West | ~1M | 1.04× | |
| 06 | Northern Ireland | ~300K | 1.04× | |
| 07 | Wales | ~600K | 0.97× | |
| 08 | South East | ~1.5M | 0.95× | |
| 09 | Scotland | ~900K | 0.93× | |
| 10 | Yorkshire and the Humber | ~800K | 0.93× | |
| 11 | West Midlands | ~400K | 0.91× | |
| 12 | Greater London | ~1M | 0.79× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. D. Williams | Shopping | 2.29× | ||
| 02 | Freemans | Fashion & Accessoires | 2.27× | ||
| 03 | Matalan | Shopping | 2.09× | ||
| 04 | DFS (British retailer) | Shopping | 1.93× | ||
| 05 | Cyber Monday | Shopping | 1.89× | ||
| 06 | Blouse | Fashion & Accessoires | 1.80× | ||
| 07 | New Look | Fashion & Accessoires | 1.66× | ||
| 08 | Skirt | Fashion & Accessoires | 1.65× | ||
| 09 | Black Friday (shopping) | Shopping | 1.64× | ||
| 10 | Coat (clothing) | Fashion & Accessoires | 1.64× | ||
| 11 | Deal of the day | Shopping | 1.57× | ||
| 12 | Garden furniture | Home & Garden | 1.57× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 14 | Hobbycraft | Home & Garden | 1.56× | ||
| 15 | Dunelm | Home & Garden | 1.55× | ||
| 16 | Superdrug | Shopping | 1.54× | ||
| 17 | Couch | Home & Garden | 1.54× | ||
| 18 | Very (online retailer) | Website / Newspaper / Magazine | 1.53× | ||
| 19 | TK Maxx | Shopping | 1.52× | ||
| 20 | Knitting | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Creativity | OPEN | 1.21× | |
| Tradition | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.72× |
Discounts and allowances has an estimated audience of 10,339,374 people in United Kingdom, concentrated in South East and North West.
65.9% of Discounts and allowances fans are female, 34.1% are male, with an average age of 44.0 years.
Discounts and allowances fans show strongest brand affinity for Matalan (2.09×), Very (online retailer) (1.53×), and Superdrug (1.54×) over the country average.
Discounts and allowances fans in United Kingdom are most concentrated in South East (reach ~1.5M), North West (reach ~1M), and Greater London (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Very (online retailer) (1.53×), Superdrug (1.54×), Black Friday (shopping) (1.64×), and Dunelm (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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