Discounts and allowances Audience in Canada
Discounts and allowances has an estimated audience of 4,401,850 people in Canada. 57.5% are female, 42.5% are male, average age 43.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Rona, Black Friday (shopping), Cyber Monday, Reitmans, Giant Tiger.
The average Discounts and allowances fan in Canada is 43.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Rona, Black Friday (shopping), Cyber Monday, with strongest over-indexing on Rona (1.57× the country average). Demographically, the Discounts and allowances audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Discounts and allowances fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.7 |
| Estimated audience size | 4,401,850 |
Audience persona
The typical Discounts and allowances fan in Canada is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rona.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,454,860 | 0.79× |
| Quebec | 958,606 | 0.91× |
| British Columbia | 615,044 | 0.93× |
| Alberta | 527,996 | 0.97× |
| Manitoba | 165,704 | 1.01× |
| Saskatchewan | 148,164 | 1.06× |
| Nova Scotia | 135,422 | 1.03× |
| Newfoundland and Labrador | 79,243 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rona | 1.57× | Home & Garden |
| Black Friday (shopping) | 1.96× | Shopping |
| Cyber Monday | 2.38× | Shopping |
| Reitmans | 2.0× | Fashion & Accessoires |
| Giant Tiger | 1.76× | Shopping |
| simons | 1.94× | Shopping |
| Deal of the day | 2.18× | Shopping |
| Freight transport | 1.53× | Cars & Mobility |
| Bedding | 1.71× | Home & Garden |
| Poshmark | 1.99× | Shopping |
| Skirt | 1.66× | Fashion & Accessoires |
| Living room | 1.51× | Home & Garden |
| Children's clothing | 1.66× | Fashion & Accessoires |
| Blouse | 1.89× | Fashion & Accessoires |
| Couch | 1.6× | Home & Garden |
| Sweater | 1.51× | Fashion & Accessoires |
| Penningtons | 2.05× | Fashion & Accessoires |
| Brassiere | 1.69× | Food & Beverages |
| Gown | 1.6× | Fashion & Accessoires |
| Wholesale | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| Patriotism | CONSERVATISM | 1.38 |
| Individualism | JOY | 1.37 |
| Urban Lifestyle | OPEN | 1.2 |
| Travelling | THRILL | 1.2 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
See Discounts and allowances audiences in other countries
- Discounts and allowances — Germany
- Discounts and allowances — United States
- Discounts and allowances — United Kingdom
- Discounts and allowances — France
- Discounts and allowances — Italy
- Discounts and allowances — Spain
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
- Discounts and allowances — Mexico
More Shopping audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Discounts and allowances have in Canada?
Discounts and allowances has an estimated audience of 4,401,850 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Discounts and allowances fans?
57.5% of Discounts and allowances fans are female, 42.5% are male, with an average age of 43.7 years.
Which brands do Discounts and allowances fans like most?
Discounts and allowances fans show strongest brand affinity for Rona (1.57×), Black Friday (shopping) (1.96×), and Cyber Monday (2.38×) over the country average.
Where do Discounts and allowances fans live in Canada?
Discounts and allowances fans in Canada are most concentrated in Ontario (reach 1,454,860), Quebec (reach 958,606), and British Columbia (reach 615,044). These three regions account for the largest share of the active audience.
What other brands do Discounts and allowances fans also like?
Beyond Discounts and allowances itself, the audience over-indexes on Black Friday (shopping) (1.96×), Cyber Monday (2.38×), Reitmans (2.0×), and Giant Tiger (1.76×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.