A data profile of the people who buy, follow and care about Discounts and allowances in Canada — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 4,401,850 people in Canada.
The average Discounts and allowances fan in Canada is 43.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Rona, Black Friday (shopping), Cyber Monday, with strongest over-indexing on Rona (1.57× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Discounts and allowances fan in Canada is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rona.
The key figures that characterise the Discounts and allowances profile in Canada.
57.5% are female, 42.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.7 |
| Estimated audience size | 4,401,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Discounts and allowances audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~80K | 1.18× | |
| 02 | Saskatchewan | ~100K | 1.06× | |
| 03 | Nova Scotia | ~100K | 1.03× | |
| 04 | Manitoba | ~200K | 1.01× | |
| 05 | Alberta | ~500K | 0.97× | |
| 06 | British Columbia | ~600K | 0.93× | |
| 07 | Quebec | ~1M | 0.91× | |
| 08 | Ontario | ~1.5M | 0.79× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyber Monday | Shopping | 2.38× | ||
| 02 | Deal of the day | Shopping | 2.18× | ||
| 03 | Penningtons | Fashion & Accessoires | 2.05× | ||
| 04 | Reitmans | Fashion & Accessoires | 2.00× | ||
| 05 | Poshmark | Shopping | 1.99× | ||
| 06 | Black Friday (shopping) | Shopping | 1.96× | ||
| 07 | simons | Shopping | 1.94× | ||
| 08 | Blouse | Fashion & Accessoires | 1.89× | ||
| 09 | Carter's | Fashion & Accessoires | 1.88× | ||
| 10 | Giant Tiger | Shopping | 1.76× | ||
| 11 | Bedding | Home & Garden | 1.71× | ||
| 12 | Brassiere | Food & Beverages | 1.69× | ||
| 13 | Skirt | Fashion & Accessoires | 1.66× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 15 | Couch | Home & Garden | 1.60× | ||
| 16 | Rona | Home & Garden | 1.57× | ||
| 17 | Freight transport | Cars & Mobility | 1.53× | ||
| 18 | Living room | Home & Garden | 1.51× | ||
| 19 | Sweater | Fashion & Accessoires | 1.51× | ||
| 20 | Jean Coutu Group | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Discounts and allowances has an estimated audience of 4,401,850 people in Canada, concentrated in Ontario and Quebec.
57.5% of Discounts and allowances fans are female, 42.5% are male, with an average age of 43.7 years.
Discounts and allowances fans show strongest brand affinity for Rona (1.57×), Black Friday (shopping) (1.96×), and Cyber Monday (2.38×) over the country average.
Discounts and allowances fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~1M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Black Friday (shopping) (1.96×), Cyber Monday (2.38×), simons (1.94×), and Reitmans (2.0×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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