Black Friday (shopping) Audience in Canada
Black Friday (shopping) has an estimated audience of 4,556,110 people in Canada. 60.1% are female, 39.9% are male, average age 41.6. Top regions: Ontario, Quebec, British Columbia.
The average Black Friday (shopping) fan in Canada is 41.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Shopping · Type: Topic
Demographics of Black Friday (shopping) fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.6 |
| Estimated audience size | 4,556,110 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,771,188 | 1.45× |
| Quebec | 1,539,145 | 1.41× |
| British Columbia | 945,773 | 1.39× |
| Alberta | 648,373 | 1.15× |
| Manitoba | 150,919 | 0.89× |
| Saskatchewan | 128,704 | 0.89× |
| Nova Scotia | 114,103 | 0.84× |
| New Brunswick | 84,624 | 0.8× |
| Newfoundland and Labrador | 44,469 | 0.64× |
| Prince Edward Island | 13,287 | 0.59× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
See Black Friday (shopping) audiences in other countries
- Black Friday (shopping) — Germany
- Black Friday (shopping) — United States
- Black Friday (shopping) — United Kingdom
- Black Friday (shopping) — France
- Black Friday (shopping) — Italy
- Black Friday (shopping) — Spain
- Black Friday (shopping) — Brazil
- Black Friday (shopping) — Japan
- Black Friday (shopping) — South Korea
- Black Friday (shopping) — India
- Black Friday (shopping) — Mexico
More Shopping audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.