A data profile of the people who buy, follow and care about Skirt in Belgium — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 1,303,773 people in Belgium.
Skirt has an estimated audience of 1,303,773 people in Belgium. 85.0% are female, 15.0% are male, average age 44.5. Top brand affinities: Men's clothing, Dresses, H&M, Blouse, Trousers.
Top brand affinities include Men's clothing, Dresses, H&M, with strongest over-indexing on Men's clothing (2.38× the country average).
Demographically, the Skirt audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Skirt fan in Belgium is more female, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Skirt profile in Belgium.
85.0% are female, 15.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 44.5 |
| Estimated audience size | 1,303,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Skirt audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frock | Fashion & Accessoires | 3.88× | ||
| 02 | Blouse | Fashion & Accessoires | 2.88× | ||
| 03 | Jacket | Fashion & Accessoires | 2.52× | ||
| 04 | Trousers | Fashion & Accessoires | 2.40× | ||
| 05 | Men's clothing | Fashion & Accessoires | 2.38× | ||
| 06 | Jeans | Fashion & Accessoires | 2.30× | ||
| 07 | Dresses | Fashion & Accessoires | 2.15× | ||
| 08 | Handbags | Fashion & Accessoires | 1.90× | ||
| 09 | H&M | Shopping | 1.88× | ||
| 10 | Zara | Shopping | 1.84× | ||
| 11 | Women's clothing | Fashion & Accessoires | 1.74× | ||
| 12 | T-shirt | Fashion & Accessoires | 1.71× | ||
| 13 | Fashion design | Business & Career | 1.68× | ||
| 14 | Shopping malls | Shopping | 1.68× | ||
| 15 | Lingerie | Fashion & Accessoires | 1.65× | ||
| 16 | Footwear | Fashion & Accessoires | 1.60× | ||
| 17 | Sun | Travel & Leisure | 1.60× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 19 | Discount stores | Shopping | 1.50× | ||
| 20 | Bed | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Sustainability | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.89× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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