A data profile of the people who buy, follow and care about Lingerie in Belgium — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 2,015,510 people in Belgium.
Lingerie has an estimated audience of 2,015,510 people in Belgium. 73.5% are female, 26.5% are male, average age 44.1. Top brand affinities: H&M, Undergarment, Men's clothing, Zara, Bikini.
Top brand affinities include H&M, Undergarment, Men's clothing, with strongest over-indexing on H&M (1.61× the country average).
Demographically, the Lingerie audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Lingerie fan in Belgium is more female, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for H&M.
The key figures that characterise the Lingerie profile in Belgium.
73.5% are female, 26.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 44.1 |
| Estimated audience size | 2,015,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Lingerie audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oysho | Fashion & Accessoires | 2.81× | ||
| 02 | Ankara | Travel & Leisure | 2.50× | ||
| 03 | Intimissimi | Fashion & Accessoires | 2.48× | ||
| 04 | Panties | Fashion & Accessoires | 2.47× | ||
| 05 | Brassiere | Food & Beverages | 2.41× | ||
| 06 | Bikini | Fashion & Accessoires | 2.39× | ||
| 07 | Bershka | Shopping | 2.33× | ||
| 08 | Pajamas | Fashion & Accessoires | 2.02× | ||
| 09 | Swimsuit | Fashion & Accessoires | 1.89× | ||
| 10 | Mango | Shopping | 1.83× | ||
| 11 | Undergarment | Fashion & Accessoires | 1.81× | ||
| 12 | Etam | Fashion & Accessoires | 1.76× | ||
| 13 | Skirt | Fashion & Accessoires | 1.65× | ||
| 14 | Zara | Shopping | 1.62× | ||
| 15 | H&M | Shopping | 1.61× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 17 | JYSK | Home & Garden | 1.55× | ||
| 18 | Trousers | Fashion & Accessoires | 1.54× | ||
| 19 | Blouse | Fashion & Accessoires | 1.52× | ||
| 20 | Jeans | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Design Affinity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.76× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.