A data profile of the people who buy, follow and care about Oysho in Belgium — modelled from more than twelve digital signal sources. Oysho has an estimated audience of 302,372 people in Belgium.
The average Oysho fan in Belgium is 38.8 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, Flemish Brabant.
Top brand affinities include IKEA, TV-Gids, Lidl, with strongest over-indexing on IKEA (1.92× the country average).
Demographically, the Oysho audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Oysho fan in Belgium is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for IKEA.
The key figures that characterise the Oysho profile in Belgium.
74.6% are female, 25.4% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 38.8 |
| Estimated audience size | 302,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
Where the Oysho audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~60K | 2.64× | |
| 02 | Flemish Brabant | ~40K | 1.38× | |
| 03 | Antwerp | ~40K | 1.36× | |
| 04 | Walloon Brabant | ~10K | 1.23× | |
| 05 | East Flanders | ~30K | 0.94× | |
| 06 | West Flanders | ~20K | 0.92× | |
| 07 | Limburg | ~10K | 0.73× | |
| 08 | Luxembourg | ~5K | 0.64× | |
| 09 | Liege | ~10K | 0.57× | |
| 10 | Province of Namur | ~8K | 0.56× | |
| 11 | Hainaut | ~20K | 0.48× |
The strongest cross-interests of the Oysho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ankara | Travel & Leisure | 4.88× | ||
| 02 | Bikini | Fashion & Accessoires | 3.67× | ||
| 03 | H&M | Shopping | 2.54× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.52× | ||
| 05 | Zara | Shopping | 2.36× | ||
| 06 | Undergarment | Fashion & Accessoires | 2.27× | ||
| 07 | Women's clothing | Fashion & Accessoires | 2.11× | ||
| 08 | Psychology | Business & Career | 2.04× | ||
| 09 | Primark | Shopping | 1.97× | ||
| 10 | Handicraft | Home & Garden | 1.97× | ||
| 11 | IKEA | Home & Garden | 1.92× | ||
| 12 | Veganism | Food & Beverages | 1.86× | ||
| 13 | Footwear | Fashion & Accessoires | 1.85× | ||
| 14 | DreamLand | Food & Beverages | 1.73× | ||
| 15 | Albert Heijn | Shopping | 1.66× | ||
| 16 | VRT NWS | Movies & TV | 1.65× | ||
| 17 | Lidl | Shopping | 1.64× | ||
| 18 | TV-Gids | Movies & TV | 1.57× | ||
| 19 | Shoes | Fashion & Accessoires | 1.55× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.65× | |
| Pet Ownership | JOY | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Oysho's target market in Belgium covers an estimated 302,372 people, concentrated in Brussels and Antwerp.
74.6% of the Oysho audience are female, 25.4% are male, with an average age of 38.8 years.
Oysho fans show strongest brand affinity for IKEA (1.92×), TV-Gids (1.57×), and Lidl (1.64×) over the country average.
Oysho fans in Belgium are most concentrated in Brussels (reach ~60K), Antwerp (reach ~40K), and Flemish Brabant (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Oysho itself, the audience over-indexes on TV-Gids (1.57×), Lidl (1.64×), H&M (2.54×), and Aldi (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Oysho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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