A data profile of the people who buy, follow and care about Undergarment in Belgium — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 1,782,494 people in Belgium.
Undergarment has an estimated audience of 1,782,494 people in Belgium. 66.5% are female, 33.5% are male, average age 43.9. Top brand affinities: Lingerie, Primark, Child development, Zara, HEMA.
Top brand affinities include Lingerie, Primark, Child development, with strongest over-indexing on Lingerie (1.81× the country average).
Demographically, the Undergarment audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Undergarment fan in Belgium is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Lingerie.
The key figures that characterise the Undergarment profile in Belgium.
66.5% are female, 33.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.9 |
| Estimated audience size | 1,782,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Undergarment audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calvin Klein | Fashion & Accessoires | 2.74× | ||
| 02 | Child development | Business & Career | 2.45× | ||
| 03 | Unisex | Fashion & Accessoires | 2.11× | ||
| 04 | Handmade | Home & Garden | 2.08× | ||
| 05 | Western wear | Fashion & Accessoires | 2.03× | ||
| 06 | Bikini | Fashion & Accessoires | 1.96× | ||
| 07 | Mango | Shopping | 1.88× | ||
| 08 | Designer clothing | Fashion & Accessoires | 1.84× | ||
| 09 | Swimsuit | Fashion & Accessoires | 1.83× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.81× | ||
| 11 | Ibiza | Travel & Leisure | 1.76× | ||
| 12 | Uniqlo | Shopping | 1.69× | ||
| 13 | Zara | Shopping | 1.65× | ||
| 14 | HEMA | Shopping | 1.64× | ||
| 15 | Louis Vuitton | Fashion & Accessoires | 1.54× | ||
| 16 | Modern art | Arts & Culture | 1.53× | ||
| 17 | Primark | Shopping | 1.52× | ||
| 18 | Retro style | Fashion & Accessoires | 1.51× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.50× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Travelling | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Sustainability | BALANCE | 0.93× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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