Rascasse Audience Intelligence

Undergarment Audience in Netherlands

A data profile of the people who buy, follow and care about Undergarment in Netherlands — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 2,529,316 people in Netherlands.

Undergarment has an estimated audience of 2,529,316 people in Netherlands. 66.4% are female, 33.6% are male, average age 44.0. Top brand affinities: Shopping and fashion, Valentine's Day, Love & Sex, Costa Rica, Exfoliation (cosmetology).

Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (194.73× the country average).

Demographically, the Undergarment audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Patriotism.

The typical Undergarment fan in Netherlands is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Shopping and fashion.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Undergarment profile in Netherlands.

Audience size
2.5M
in Netherlands
Gender
66.4%
33.6% male
Age
44.0
average years
Country rank
#369
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergarment fans

66.4% are female, 33.6% are male, average age 44.0.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Undergarment audience in Netherlands
MetricValue
Female66.4%
Male33.6%
Average age44.0
Estimated audience size2,529,316
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Undergarment audience in Netherlands
Age bracketShare%
16-199%
20-2918%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Undergarment audience comes from Netherlands.

Worldwide audience distribution share by country for Undergarment
CountryShare
United States21.5%
Italy5.9%
United Kingdom4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undergarment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undergarment audience
#·InterestCategoryAffinity×
01Fiber-optic communicationTechnology & Electronics520.97×
02Valentine's DayKids & Family517.24×
03Costa RicaTravel & Leisure424.72×
04Exfoliation (cosmetology)Beauty & Wellness335.06×
05Love & SexKids & Family328.87×
06SelfridgesShopping313.45×
07Car2GoCars & Mobility240.93×
08Shopping and fashionShopping194.73×
09Game consolesTechnology & Electronics30.67×
10Pound cakeFood & Beverages27.76×
11AtheismPolitics & Society19.52×
12Sustainable productsPolitics & Society17.94×
13Real estate brokerHome & Garden17.67×
14Live televisionMovies & TV11.70×
15Christmas treeKids & Family10.67×
16DentistryBusiness & Career9.58×
17FreewareTechnology & Electronics7.94×
18Albert HeijnShopping1.73×
19VoetbalprimeurSports1.71×
20Jumbo (supermarket)Shopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undergarment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Undergarment audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
PatriotismCONSERVATISM1.32×
IndulgenceJOY1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Undergarment audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.88×
SpiritualityBALANCE0.90×
DIY MentalityTHRILL0.92×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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