A data profile of the people who buy, follow and care about Undergarment in Netherlands — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 2,529,316 people in Netherlands.
Undergarment has an estimated audience of 2,529,316 people in Netherlands. 66.4% are female, 33.6% are male, average age 44.0. Top brand affinities: Shopping and fashion, Valentine's Day, Love & Sex, Costa Rica, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (194.73× the country average).
Demographically, the Undergarment audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Undergarment fan in Netherlands is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Undergarment profile in Netherlands.
66.4% are female, 33.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 44.0 |
| Estimated audience size | 2,529,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Undergarment audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 520.97× | ||
| 02 | Valentine's Day | Kids & Family | 517.24× | ||
| 03 | Costa Rica | Travel & Leisure | 424.72× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 335.06× | ||
| 05 | Love & Sex | Kids & Family | 328.87× | ||
| 06 | Selfridges | Shopping | 313.45× | ||
| 07 | Car2Go | Cars & Mobility | 240.93× | ||
| 08 | Shopping and fashion | Shopping | 194.73× | ||
| 09 | Game consoles | Technology & Electronics | 30.67× | ||
| 10 | Pound cake | Food & Beverages | 27.76× | ||
| 11 | Atheism | Politics & Society | 19.52× | ||
| 12 | Sustainable products | Politics & Society | 17.94× | ||
| 13 | Real estate broker | Home & Garden | 17.67× | ||
| 14 | Live television | Movies & TV | 11.70× | ||
| 15 | Christmas tree | Kids & Family | 10.67× | ||
| 16 | Dentistry | Business & Career | 9.58× | ||
| 17 | Freeware | Technology & Electronics | 7.94× | ||
| 18 | Albert Heijn | Shopping | 1.73× | ||
| 19 | Voetbalprimeur | Sports | 1.71× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Spirituality | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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