A data profile of the people who buy, follow and care about Lingerie in Netherlands — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 2,205,009 people in Netherlands.
The average Lingerie fan in Netherlands is 44.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Feyenoord, IKEA, HEMA, with strongest over-indexing on Feyenoord (1.61× the country average).
Demographically, the Lingerie audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lingerie fan in Netherlands is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Lingerie profile in Netherlands.
77.7% are female, 22.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 44.0 |
| Estimated audience size | 2,205,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Lingerie audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~600K | 1.24× | |
| 02 | Gelderland | ~300K | 1.22× | |
| 03 | North Holland | ~500K | 1.16× | |
| 04 | North Brabant | ~400K | 1.10× | |
| 05 | Overijssel | ~200K | 1.07× | |
| 06 | Limburg | ~100K | 0.98× | |
| 07 | Friesland | ~80K | 0.92× | |
| 08 | Flevoland | ~60K | 0.92× | |
| 09 | Drenthe | ~60K | 0.91× | |
| 10 | Zeeland | ~40K | 0.87× | |
| 11 | Utrecht | ~100K | 0.85× | |
| 12 | Groningen | ~60K | 0.80× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coolblue | Shopping | 2.21× | ||
| 02 | H&M | Shopping | 2.13× | ||
| 03 | AliExpress | Shopping | 2.09× | ||
| 04 | HEMA | Shopping | 2.05× | ||
| 05 | IKEA | Home & Garden | 1.90× | ||
| 06 | Women's clothing | Fashion & Accessoires | 1.87× | ||
| 07 | Albert Heijn | Shopping | 1.83× | ||
| 08 | Kruidvat | Shopping | 1.69× | ||
| 09 | Aldi | Shopping | 1.69× | ||
| 10 | Voetbalprimeur | Sports | 1.65× | ||
| 11 | Kwantum | Home & Garden | 1.63× | ||
| 12 | Netherlands | Travel & Leisure | 1.62× | ||
| 13 | Feyenoord | Sports | 1.61× | ||
| 14 | Hornbach | Shopping | 1.60× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.59× | ||
| 16 | PSV Eindhoven | Sports | 1.59× | ||
| 17 | Live events | Music & Radio | 1.54× | ||
| 18 | Arts and music | Arts & Culture | 1.51× | ||
| 19 | NU.nl | News | 1.51× | ||
| 20 | Clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.81× | |
| Patriotism | CONSERVATISM | 1.75× | |
| Tradition | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Social Media Usage | JOY | 1.21× | |
| Sustainability | BALANCE | 1.24× |
Lingerie has an estimated audience of 2,205,009 people in Netherlands, concentrated in Zuid-Holland and North Holland.
77.7% of Lingerie fans are female, 22.3% are male, with an average age of 44.0 years.
Lingerie fans show strongest brand affinity for Feyenoord (1.61×), IKEA (1.9×), and HEMA (2.05×) over the country average.
Lingerie fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on IKEA (1.9×), HEMA (2.05×), Albert Heijn (1.83×), and H&M (2.13×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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