A data profile of the people who buy, follow and care about Lingerie in United Kingdom — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 7,187,474 people in United Kingdom.
The average Lingerie fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Drop shipping, Gift shop, Banking, with strongest over-indexing on Drop shipping (2.92× the country average).
Demographically, the Lingerie audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lingerie fan in United Kingdom is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Drop shipping.
The key figures that characterise the Lingerie profile in United Kingdom.
77.3% are female, 22.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 43.6 |
| Estimated audience size | 7,187,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Lingerie audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.43× | |
| 02 | Yorkshire and the Humber | ~800K | 1.41× | |
| 03 | North East | ~300K | 1.15× | |
| 04 | Wales | ~400K | 1.06× | |
| 05 | Scotland | ~600K | 1.00× | |
| 06 | Northern Ireland | ~200K | 1.00× | |
| 07 | South East | ~1M | 0.99× | |
| 08 | England | ~5.5M | 0.94× | |
| 09 | South West | ~500K | 0.93× | |
| 10 | East of England | ~500K | 0.83× | |
| 11 | East Midlands | ~400K | 0.78× | |
| 12 | North West | ~400K | 0.49× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drop shipping | Shopping | 2.92× | ||
| 02 | Gift shop | Home & Garden | 2.90× | ||
| 03 | Diaper bag | Kids & Family | 2.58× | ||
| 04 | Kitchen utensil | Home & Garden | 2.57× | ||
| 05 | Millie Bobby Brown | Movies & TV | 2.52× | ||
| 06 | Summer vacation | Travel & Leisure | 2.45× | ||
| 07 | Dining room | Home & Garden | 2.21× | ||
| 08 | Expensive Taste | Business & Career | 1.85× | ||
| 09 | American English | Business & Career | 1.72× | ||
| 10 | Banking | Business & Career | 1.67× | ||
| 11 | Halifax (United Kingdom bank) | Business & Career | 1.67× | ||
| 12 | Sports equipment | Sports | 1.66× | ||
| 13 | Black Friday (shopping) | Shopping | 1.61× | ||
| 14 | Handicraft | Home & Garden | 1.60× | ||
| 15 | Household | Home & Garden | 1.57× | ||
| 16 | Dunelm | Home & Garden | 1.56× | ||
| 17 | Parent | Kids & Family | 1.55× | ||
| 18 | Sneakers (footwear) | Fashion & Accessoires | 1.54× | ||
| 19 | Superdrug | Shopping | 1.52× | ||
| 20 | Matalan | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.49× | |
| Social Media Usage | JOY | 0.54× | |
| Early Adopter Mentality | POWER | 0.61× |
Lingerie has an estimated audience of 7,187,474 people in United Kingdom, concentrated in England and South East.
77.3% of Lingerie fans are female, 22.7% are male, with an average age of 43.6 years.
Lingerie fans show strongest brand affinity for Drop shipping (2.92×), Gift shop (2.9×), and Banking (1.67×) over the country average.
Lingerie fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Gift shop (2.9×), Banking (1.67×), Summer vacation (2.45×), and Halifax (United Kingdom bank) (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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