A data profile of the people who buy, follow and care about Women's clothing in Netherlands — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 4,717,823 people in Netherlands.
The average Women's clothing fan in Netherlands is 43.5 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Dresses, Skirt, Blouse, with strongest over-indexing on Dresses (1.68× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Women's clothing fan in Netherlands is more female, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Dresses.
The key figures that characterise the Women's clothing profile in Netherlands.
75.9% are female, 24.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 43.5 |
| Estimated audience size | 4,717,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Women's clothing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.83× | |
| 02 | Zuid-Holland | ~1.5M | 1.28× | |
| 03 | Flevoland | ~100K | 1.04× | |
| 04 | Limburg | ~300K | 1.01× | |
| 05 | Zeeland | ~100K | 0.98× | |
| 06 | North Brabant | ~700K | 0.97× | |
| 07 | Drenthe | ~100K | 0.97× | |
| 08 | Utrecht | ~400K | 0.96× | |
| 09 | Friesland | ~200K | 0.96× | |
| 10 | Groningen | ~200K | 0.96× | |
| 11 | Overijssel | ~300K | 0.93× | |
| 12 | Gelderland | ~500K | 0.92× |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 1.70× | ||
| 02 | Dresses | Fashion & Accessoires | 1.68× | ||
| 03 | Gratis | Shopping | 1.66× | ||
| 04 | Babywearing | Kids & Family | 1.65× | ||
| 05 | Frock | Fashion & Accessoires | 1.64× | ||
| 06 | Baby toys | Kids & Family | 1.64× | ||
| 07 | Blouse | Fashion & Accessoires | 1.62× | ||
| 08 | Baby powder | Kids & Family | 1.56× | ||
| 09 | Corset | Fashion & Accessoires | 1.56× | ||
| 10 | Romper suit | Fashion & Accessoires | 1.55× | ||
| 11 | Working parent | Kids & Family | 1.54× | ||
| 12 | Cecil | Fashion & Accessoires | 1.54× | ||
| 13 | Zara Kids | Fashion & Accessoires | 1.52× | ||
| 14 | Feminine hygiene | Health | 1.52× | ||
| 15 | Cloth diaper | Kids & Family | 1.52× | ||
| 16 | Bonprix | Shopping | 1.51× | ||
| 17 | Gown | Fashion & Accessoires | 1.51× | ||
| 18 | Party dress | Fashion & Accessoires | 1.51× | ||
| 19 | Babypark | Shopping | 1.51× | ||
| 20 | Nursery rhyme | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Individualism | JOY | 1.24× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Sustainability | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.84× |
Women's clothing has an estimated audience of 4,717,823 people in Netherlands, concentrated in North Holland and Zuid-Holland.
75.9% of Women's clothing fans are female, 24.1% are male, with an average age of 43.5 years.
Women's clothing fans show strongest brand affinity for Dresses (1.68×), Skirt (1.7×), and Blouse (1.62×) over the country average.
Women's clothing fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Women's clothing itself, the audience over-indexes on Skirt (1.7×), Blouse (1.62×), Bonprix (1.51×), and Gown (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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