A data profile of the people who buy, follow and care about Skirt in Netherlands — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 1,962,777 people in Netherlands.
The average Skirt fan in Netherlands is 45.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Clothing, Jumbo (supermarket), HEMA, with strongest over-indexing on Clothing (1.71× the country average).
Demographically, the Skirt audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Skirt fan in Netherlands is more female, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Clothing.
The key figures that characterise the Skirt profile in Netherlands.
85.7% are female, 14.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 45.3 |
| Estimated audience size | 1,962,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Skirt audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
Where the Skirt audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~600K | 1.34× | |
| 02 | North Holland | ~500K | 1.32× | |
| 03 | North Brabant | ~300K | 1.05× | |
| 04 | Gelderland | ~300K | 1.02× | |
| 05 | Overijssel | ~100K | 1.01× | |
| 06 | Flevoland | ~60K | 1.01× | |
| 07 | Drenthe | ~60K | 0.97× | |
| 08 | Friesland | ~70K | 0.96× | |
| 09 | Limburg | ~100K | 0.94× | |
| 10 | Utrecht | ~100K | 0.90× | |
| 11 | Zeeland | ~40K | 0.88× | |
| 12 | Groningen | ~60K | 0.87× |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stradivarius | Shopping | 3.61× | ||
| 02 | Blouse | Fashion & Accessoires | 2.75× | ||
| 03 | Dresses | Fashion & Accessoires | 2.27× | ||
| 04 | Men's clothing | Fashion & Accessoires | 2.20× | ||
| 05 | Trousers | Fashion & Accessoires | 2.12× | ||
| 06 | Women's clothing | Fashion & Accessoires | 2.02× | ||
| 07 | HEMA | Shopping | 1.82× | ||
| 08 | Footwear | Fashion & Accessoires | 1.82× | ||
| 09 | Airbnb | Travel & Leisure | 1.79× | ||
| 10 | H&M | Shopping | 1.74× | ||
| 11 | Clothing | Fashion & Accessoires | 1.71× | ||
| 12 | Child | Kids & Family | 1.71× | ||
| 13 | Kruidvat | Shopping | 1.68× | ||
| 14 | Primark | Shopping | 1.66× | ||
| 15 | Jumbo (supermarket) | Shopping | 1.61× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Shoes | Fashion & Accessoires | 1.56× | ||
| 18 | IKEA | Home & Garden | 1.55× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 20 | Kwantum | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.55× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Patriotism | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.92× | |
| Sustainability | BALANCE | 1.05× | |
| Social Media Usage | JOY | 1.08× |
Skirt has an estimated audience of 1,962,777 people in Netherlands, concentrated in Zuid-Holland and North Holland.
85.7% of Skirt fans are female, 14.3% are male, with an average age of 45.3 years.
Skirt fans show strongest brand affinity for Clothing (1.71×), Jumbo (supermarket) (1.61×), and HEMA (1.82×) over the country average.
Skirt fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Skirt itself, the audience over-indexes on Jumbo (supermarket) (1.61×), HEMA (1.82×), Stradivarius (3.61×), and Kruidvat (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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