A data profile of the people who buy, follow and care about Dresses in Netherlands — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 3,410,180 people in Netherlands.
The average Dresses fan in Netherlands is 44.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Etos, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.86× the country average).
Demographically, the Dresses audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dresses fan in Netherlands is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Dresses profile in Netherlands.
80.3% are female, 19.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 44.2 |
| Estimated audience size | 3,410,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Dresses audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
Where the Dresses audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.57× | |
| 02 | Zuid-Holland | ~1M | 1.35× | |
| 03 | Flevoland | ~100K | 1.21× | |
| 04 | North Brabant | ~600K | 1.05× | |
| 05 | Limburg | ~200K | 1.01× | |
| 06 | Gelderland | ~400K | 0.99× | |
| 07 | Utrecht | ~300K | 0.96× | |
| 08 | Overijssel | ~200K | 0.94× | |
| 09 | Groningen | ~100K | 0.87× | |
| 10 | Friesland | ~100K | 0.80× | |
| 11 | Drenthe | ~80K | 0.80× | |
| 12 | Zeeland | ~60K | 0.76× |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MS Mode | Fashion & Accessoires | 2.65× | ||
| 02 | Spas | Beauty & Wellness | 2.36× | ||
| 03 | Etos | Health | 2.28× | ||
| 04 | Walking | Sports | 2.22× | ||
| 05 | Primark | Shopping | 2.05× | ||
| 06 | Hair products | Beauty & Wellness | 1.97× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.86× | ||
| 08 | Internet & Social Media | 1.82× | |||
| 09 | Family | Kids & Family | 1.79× | ||
| 10 | Psychology | Business & Career | 1.79× | ||
| 11 | Shoes | Fashion & Accessoires | 1.76× | ||
| 12 | Bol.com | Shopping | 1.75× | ||
| 13 | Hornbach | Shopping | 1.71× | ||
| 14 | HEMA | Shopping | 1.69× | ||
| 15 | Aldi | Shopping | 1.68× | ||
| 16 | H&M | Shopping | 1.68× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.68× | ||
| 18 | Kruidvat | Shopping | 1.60× | ||
| 19 | Rabobank | Business & Career | 1.53× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.81× | |
| Mindfulness | BALANCE | 1.48× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Spirituality | BALANCE | 0.99× | |
| Career Orientation | POWER | 1.04× |
Dresses has an estimated audience of 3,410,180 people in Netherlands, concentrated in Zuid-Holland and North Holland.
80.3% of Dresses fans are female, 19.7% are male, with an average age of 44.2 years.
Dresses fans show strongest brand affinity for Jumbo (supermarket) (1.86×), Etos (2.28×), and WhatsApp (1.82×) over the country average.
Dresses fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dresses itself, the audience over-indexes on Etos (2.28×), WhatsApp (1.82×), Aldi (1.68×), and Primark (2.05×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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