A data profile of the people who buy, follow and care about Trousers in Netherlands — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 2,876,637 people in Netherlands.
The average Trousers fan in Netherlands is 43.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Toyota Hilux, Men's clothing, Clothing, with strongest over-indexing on Toyota Hilux (41.16× the country average).
Demographically, the Trousers audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Trousers fan in Netherlands is more female, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Toyota Hilux.
The key figures that characterise the Trousers profile in Netherlands.
69.6% are female, 30.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 43.3 |
| Estimated audience size | 2,876,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Trousers audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 5.7% |
| Brazil | 5.0% |
Where the Trousers audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.56× | |
| 02 | Zuid-Holland | ~1M | 1.41× | |
| 03 | Flevoland | ~90K | 1.16× | |
| 04 | North Brabant | ~500K | 1.09× | |
| 05 | Overijssel | ~200K | 0.98× | |
| 06 | Gelderland | ~400K | 0.97× | |
| 07 | Limburg | ~200K | 0.95× | |
| 08 | Friesland | ~100K | 0.91× | |
| 09 | Utrecht | ~200K | 0.90× | |
| 10 | Drenthe | ~80K | 0.89× | |
| 11 | Zeeland | ~50K | 0.88× | |
| 12 | Groningen | ~80K | 0.85× |
The strongest cross-interests of the Trousers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Hilux | Cars & Mobility | 41.16× | ||
| 02 | Stradivarius | Shopping | 3.15× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.94× | ||
| 04 | Skirt | Fashion & Accessoires | 2.36× | ||
| 05 | Jeans | Fashion & Accessoires | 2.24× | ||
| 06 | Women's clothing | Fashion & Accessoires | 1.92× | ||
| 07 | HEMA | Shopping | 1.75× | ||
| 08 | Boutiques | Fashion & Accessoires | 1.70× | ||
| 09 | Sales promotion | Shopping | 1.69× | ||
| 10 | Etos | Health | 1.65× | ||
| 11 | Clothing | Fashion & Accessoires | 1.60× | ||
| 12 | H&M | Shopping | 1.59× | ||
| 13 | Shoes | Fashion & Accessoires | 1.57× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.56× | ||
| 15 | Airbnb | Travel & Leisure | 1.56× | ||
| 16 | Jewelry | Fashion & Accessoires | 1.54× | ||
| 17 | Discount stores | Shopping | 1.53× | ||
| 18 | Child | Kids & Family | 1.52× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.51× | ||
| 20 | Footwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.03× | |
| Sustainability | BALANCE | 1.05× | |
| Need for Security | CONSERVATISM | 1.05× |
Trousers has an estimated audience of 2,876,637 people in Netherlands, concentrated in Zuid-Holland and North Holland.
69.6% of Trousers fans are female, 30.4% are male, with an average age of 43.3 years.
Trousers fans show strongest brand affinity for Toyota Hilux (41.16×), Men's clothing (2.94×), and Clothing (1.6×) over the country average.
Trousers fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Trousers itself, the audience over-indexes on Men's clothing (2.94×), Clothing (1.6×), Jumbo (supermarket) (1.56×), and HEMA (1.75×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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