A data profile of the people who buy, follow and care about Jeans in Netherlands — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 2,047,102 people in Netherlands.
Jeans has an estimated audience of 2,047,102 people in Netherlands. 69.3% are female, 30.7% are male, average age 41.6. Top brand affinities: Jumbo (supermarket), WhatsApp, Levi Strauss & Co., Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Levi Strauss & Co., with strongest over-indexing on Jumbo (supermarket) (1.72× the country average).
Demographically, the Jeans audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Jeans fan in Netherlands is more female, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Jeans profile in Netherlands.
69.3% are female, 30.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 41.6 |
| Estimated audience size | 2,047,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Jeans audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 5.13× | ||
| 02 | Bershka | Shopping | 3.65× | ||
| 03 | Mango | Shopping | 2.82× | ||
| 04 | Deal of the day | Shopping | 2.69× | ||
| 05 | Black Friday (shopping) | Shopping | 2.47× | ||
| 06 | Trousers | Fashion & Accessoires | 2.24× | ||
| 07 | Skirt | Fashion & Accessoires | 2.10× | ||
| 08 | New Balance | Fashion & Accessoires | 2.02× | ||
| 09 | TUI | Travel & Leisure | 1.89× | ||
| 10 | Drop shipping | Shopping | 1.84× | ||
| 11 | Internet & Social Media | 1.79× | |||
| 12 | Hair products | Beauty & Wellness | 1.75× | ||
| 13 | Hornbach | Shopping | 1.73× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.72× | ||
| 15 | Bol.com | Shopping | 1.69× | ||
| 16 | Flower | Home & Garden | 1.64× | ||
| 17 | Primark | Shopping | 1.63× | ||
| 18 | Etos | Health | 1.55× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | HEMA | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Indulgence | JOY | 1.37× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Tradition | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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