A data profile of the people who buy, follow and care about New Balance in Netherlands — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 2,080,864 people in Netherlands.
The average New Balance fan in Netherlands is 34.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include ASICS, Amsterdam, Business, with strongest over-indexing on ASICS (4.44× the country average).
Demographically, the New Balance audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical New Balance fan in Netherlands is balanced, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for ASICS.
The key figures that characterise the New Balance profile in Netherlands.
52.2% are female, 47.8% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.6 |
| Estimated audience size | 2,080,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide New Balance audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
Where the New Balance audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.39× | |
| 02 | Zuid-Holland | ~700K | 1.38× | |
| 03 | North Brabant | ~400K | 1.19× | |
| 04 | Flevoland | ~70K | 1.15× | |
| 05 | Gelderland | ~300K | 1.10× | |
| 06 | Overijssel | ~100K | 0.94× | |
| 07 | Limburg | ~100K | 0.94× | |
| 08 | Utrecht | ~100K | 0.88× | |
| 09 | Drenthe | ~40K | 0.69× | |
| 10 | Friesland | ~50K | 0.68× | |
| 11 | Groningen | ~50K | 0.68× |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carhartt | Fashion & Accessoires | 4.60× | ||
| 02 | The North Face | Fashion & Accessoires | 4.52× | ||
| 03 | ASICS | Fashion & Accessoires | 4.44× | ||
| 04 | Reebok | Fashion & Accessoires | 4.07× | ||
| 05 | Foot Locker | Shopping | 3.42× | ||
| 06 | JD Sports | Shopping | 2.78× | ||
| 07 | Sneakers (footwear) | Fashion & Accessoires | 2.48× | ||
| 08 | Uniqlo | Shopping | 2.41× | ||
| 09 | Team sport | Sports | 2.29× | ||
| 10 | Nike | Fashion & Accessoires | 2.26× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 2.04× | ||
| 12 | Jeans | Fashion & Accessoires | 2.02× | ||
| 13 | Footwear | Fashion & Accessoires | 1.92× | ||
| 14 | Zara | Shopping | 1.86× | ||
| 15 | Drop shipping | Shopping | 1.78× | ||
| 16 | Amsterdam | Travel & Leisure | 1.68× | ||
| 17 | Business | Business & Career | 1.55× | ||
| 18 | Shoes | Fashion & Accessoires | 1.55× | ||
| 19 | FIFA World Cup | Sports | 1.52× | ||
| 20 | H&M | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.35× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 1.05× | |
| Price Sensitivity | PREMIUM | 1.08× |
New Balance's target market in Netherlands covers an estimated 2,080,864 people, concentrated in Zuid-Holland and North Holland.
52.2% of the New Balance audience are female, 47.8% are male, with an average age of 34.6 years.
New Balance fans show strongest brand affinity for ASICS (4.44×), Amsterdam (1.68×), and Business (1.55×) over the country average.
New Balance fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond New Balance itself, the audience over-indexes on Amsterdam (1.68×), Business (1.55×), Footwear (1.92×), and FIFA World Cup (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.