Jeans Audience in Italy
Jeans has an estimated audience of 10,534,212 people in Italy. 69.9% are female, 30.1% are male, average age 40.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Deal of the day, Instant messaging, TikTok, Google Maps, Natural skin care.
The average Jeans fan in Italy is 40.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Deal of the day, Instant messaging, TikTok, with strongest over-indexing on Deal of the day (2.72× the country average). Demographically, the Jeans audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jeans fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.1 |
| Estimated audience size | 10,534,212 |
Audience persona
The typical Jeans fan in Italy is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Deal of the day.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,166,747 | 1.17× |
| Lazio | 1,379,811 | 1.07× |
| Campania | 1,266,256 | 1.07× |
| Sicilia | 1,121,562 | 1.23× |
| Puglia | 881,855 | 1.22× |
| Veneto | 872,555 | 1.05× |
| Emilia-Romagna | 868,905 | 1.01× |
| Piedmont | 737,658 | 0.95× |
| Tuscany | 676,611 | 0.97× |
| Calabria | 387,213 | 1.2× |
| Sardinia | 283,104 | 0.96× |
| Marche | 275,805 | 1.05× |
| Liguria | 267,640 | 0.91× |
| Trentino-Alto Adige/Südtirol | 236,214 | 1.18× |
| Abruzzo | 225,915 | 0.97× |
| Umbria | 159,425 | 0.93× |
| Friuli-Venezia Giulia | 157,726 | 0.79× |
| Basilicata | 99,761 | 1.04× |
| Molise | 37,930 | 0.76× |
| Aosta Valley | 12,821 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deal of the day | 2.72× | Shopping |
| Instant messaging | 2.44× | Internet & Social Media |
| TikTok | 1.67× | Internet & Social Media |
| Google Maps | 1.8× | Internet & Social Media |
| Natural skin care | 2.54× | Beauty & Wellness |
| Leggings | 2.95× | Fashion & Accessoires |
| Haute couture | 1.65× | Fashion & Accessoires |
| Expert (company) | 2.31× | Shopping |
| Robert Redford | 2.48× | Movies & TV |
| Slovenia | 1.77× | Travel & Leisure |
| Primark | 1.62× | Shopping |
| Children's clothing | 1.65× | Fashion & Accessoires |
| Necklace | 2.11× | Fashion & Accessoires |
| The Bold and the Beautiful | 1.91× | Movies & TV |
| General practitioner | 2.17× | Health |
| Leather | 1.53× | Fashion & Accessoires |
| Luxury yacht | 1.85× | Travel & Leisure |
| Calvin Klein | 2.21× | Fashion & Accessoires |
| Expensive Taste | 2.14× | Business & Career |
| Canada | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.16 |
| Creativity | OPEN | 1.12 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.5% |
| Brazil | 6.0% |
See Jeans audiences in other countries
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Jeans have in Italy?
Jeans has an estimated audience of 10,534,212 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Jeans fans?
69.9% of Jeans fans are female, 30.1% are male, with an average age of 40.1 years.
Which brands do Jeans fans like most?
Jeans fans show strongest brand affinity for Deal of the day (2.72×), Instant messaging (2.44×), and TikTok (1.67×) over the country average.
Where do Jeans fans live in Italy?
Jeans fans in Italy are most concentrated in Lombardy (reach 2,166,747), Lazio (reach 1,379,811), and Campania (reach 1,266,256). These three regions account for the largest share of the active audience.
What other brands do Jeans fans also like?
Beyond Jeans itself, the audience over-indexes on Instant messaging (2.44×), TikTok (1.67×), Google Maps (1.8×), and Natural skin care (2.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.