A data profile of the people who buy, follow and care about Jeans in Italy — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 10,534,212 people in Italy.
The average Jeans fan in Italy is 40.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Haute couture, Wikipedia, with strongest over-indexing on WhatsApp (1.63× the country average).
Demographically, the Jeans audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Jeans fan in Italy is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Jeans profile in Italy.
69.9% are female, 30.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 40.1 |
| Estimated audience size | 10,534,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Jeans audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
Where the Jeans audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1M | 1.22× | |
| 02 | Puglia | ~900K | 1.21× | |
| 03 | Calabria | ~400K | 1.19× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.18× | |
| 05 | Lombardy | ~2M | 1.17× | |
| 06 | Lazio | ~1.5M | 1.07× | |
| 07 | Campania | ~1.5M | 1.07× | |
| 08 | Veneto | ~900K | 1.05× | |
| 09 | Marche | ~300K | 1.05× | |
| 10 | Basilicata | ~100K | 1.03× | |
| 11 | Emilia-Romagna | ~900K | 1.01× | |
| 12 | Tuscany | ~700K | 0.97× | |
| 13 | Abruzzo | ~200K | 0.97× | |
| 14 | Sardinia | ~300K | 0.96× | |
| 15 | Piedmont | ~700K | 0.95× | |
| 16 | Umbria | ~200K | 0.94× | |
| 17 | Liguria | ~300K | 0.91× | |
| 18 | Friuli-Venezia Giulia | ~200K | 0.81× | |
| 19 | Molise | ~40K | 0.81× | |
| 20 | Aosta Valley | ~20K | 0.69× |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stradivarius | Shopping | 2.25× | ||
| 02 | Deal of the day | Shopping | 2.09× | ||
| 03 | Wikipedia | Internet & Social Media | 2.05× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 2.03× | ||
| 05 | Natural skin care | Beauty & Wellness | 1.98× | ||
| 06 | Hoodie | Fashion & Accessoires | 1.96× | ||
| 07 | Necklace | Fashion & Accessoires | 1.93× | ||
| 08 | Wedding dress | Fashion & Accessoires | 1.90× | ||
| 09 | Bracelet | Fashion & Accessoires | 1.80× | ||
| 10 | Leather | Fashion & Accessoires | 1.79× | ||
| 11 | Champagne | Food & Beverages | 1.76× | ||
| 12 | Haute couture | Fashion & Accessoires | 1.75× | ||
| 13 | Mediaset | Technology & Electronics | 1.75× | ||
| 14 | H&M | Shopping | 1.70× | ||
| 15 | Volunteering | Politics & Society | 1.66× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Bikini | Fashion & Accessoires | 1.60× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.59× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.22× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Mindfulness | BALANCE | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Jeans has an estimated audience of 10,534,212 people in Italy, concentrated in Lombardy and Lazio.
69.9% of Jeans fans are female, 30.1% are male, with an average age of 40.1 years.
Jeans fans show strongest brand affinity for WhatsApp (1.63×), Haute couture (1.75×), and Wikipedia (2.05×) over the country average.
Jeans fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Jeans itself, the audience over-indexes on Haute couture (1.75×), Wikipedia (2.05×), Deal of the day (2.09×), and Leather (1.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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