Rascasse Audience Intelligence

Jeans Audience in United States

A data profile of the people who buy, follow and care about Jeans in United States — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 31,657,673 people in United States.

#587among Topic in United States#36in Fashion & Accessoires

The average Jeans fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Trousers, Men's clothing, Nordstrom rack, with strongest over-indexing on Trousers (2.13× the country average).

Demographically, the Jeans audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeans fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Trousers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeans profile in United States.

Audience size
31.7M
in United States
Gender
68.4%♀
31.6% male
Age
38.5
average years
Country rank
#847
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeans fans

68.4% are female, 31.6% are male, average age 38.5.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Jeans audience in United States
MetricValue
Female68.4%
Male31.6%
Average age38.5
Estimated audience size31,657,673
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Jeans audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Jeans audience comes from United States.

Worldwide audience distribution share by country for Jeans
CountryShare
United States14.4%
Japan7.4%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeans audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeans fans by region: top regions in United States
#RegionReachAffinity×
01New York~4M2.21×
02Mississippi~400K1.55×
03California~4M1.22×
04Alabama~500K1.22×
05Louisiana~500K1.21×
06New Jersey~1M1.20×
07Texas~3M1.19×
08Georgia~1M1.19×
09Illinois~1M1.12×
10Connecticut~400K1.11×
11Arkansas~300K1.10×
12Maryland~600K1.09×
13South Carolina~500K1.08×
14Virginia~800K1.05×
15Utah~300K1.04×
16Florida~2M1.01×
17Pennsylvania~1M1.01×
18North Carolina~1M1.01×
19Massachusetts~600K1.01×
20Missouri~500K1.01×
21Delaware~90K1.01×
22Arizona~600K1.00×
23Washington~600K0.99×
24Tennessee~600K0.99×
25Indiana~600K0.99×
26Washington, District of Columbia~90K0.98×
27Kentucky~400K0.97×
28Kansas~200K0.97×
29Nebraska~200K0.97×
30Michigan~800K0.96×
31Ohio~900K0.94×
32Oklahoma~300K0.94×
33Iowa~200K0.94×
34Minnesota~400K0.91×
35Oregon~300K0.91×
36West Virginia~100K0.90×
37Wisconsin~400K0.88×
38Rhode Island~90K0.88×
39North Dakota~60K0.88×
40South Dakota~60K0.87×
41Nevada~300K0.85×
42Idaho~100K0.85×
43Montana~70K0.82×
44New Mexico~100K0.81×
45Alaska~50K0.80×
46Vermont~40K0.80×
47Colorado~400K0.79×
48Hawaii~100K0.78×
49New Hampshire~100K0.77×
50Maine~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Jeans, United States
0.77×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeans audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires3.87×
02Calvin KleinFashion & Accessoires3.25×
03Levi Strauss & Co.Fashion & Accessoires2.87×
04City BankBusiness & Career2.60×
05Deal of the dayShopping2.36×
06WholesaleFashion & Accessoires2.24×
07EyebrowBeauty & Wellness2.14×
08TrousersFashion & Accessoires2.13×
09Nordstrom rackFashion & Accessoires2.11×
10Men's clothingFashion & Accessoires1.96×
11SunglassesFashion & Accessoires1.86×
12Cyber MondayShopping1.86×
13SkirtFashion & Accessoires1.85×
14SwimsuitFashion & Accessoires1.71×
15J. C. PenneyShopping1.66×
16ULTA BeautyBeauty & Wellness1.66×
17Decorative artsArts & Culture1.65×
18Five BelowShopping1.65×
19Black Friday (shopping)Shopping1.64×
20Swimming poolSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeans audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Price SensitivityPREMIUM1.39×
SustainabilityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeans audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
TraditionCONSERVATISM0.76×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeans have in United States?

Jeans has an estimated audience of 31,657,673 people in United States, concentrated in California and New York.

02

What is the gender split and age of Jeans fans?

68.4% of Jeans fans are female, 31.6% are male, with an average age of 38.5 years.

03

Which brands do Jeans fans like most?

Jeans fans show strongest brand affinity for Trousers (2.13×), Men's clothing (1.96×), and Nordstrom rack (2.11×) over the country average.

04

Where do Jeans fans live in United States?

Jeans fans in United States are most concentrated in California (reach ~4M), New York (reach ~4M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Jeans fans also like?

Beyond Jeans itself, the audience over-indexes on Men's clothing (1.96×), Nordstrom rack (2.11×), Deal of the day (2.36×), and Pandora (3.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jeans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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