Jeans Audience in United States

Jeans has an estimated audience of 31,657,673 people in United States. 68.4% are female, 31.6% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Google News, CarGurus.

The average Jeans fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11.55× the country average). Demographically, the Jeans audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Jeans fans

Demographic split for Jeans audience in United States
MetricValue
Female68.4%
Male31.6%
Average age38.5
Estimated audience size31,657,673

Audience persona

The typical Jeans fan in United States is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Jeans in United States
RegionReachAffinity
California4,568,4421.31×
Texas3,441,8321.26×
New York2,988,3901.69×
Florida2,314,3401.08×
Illinois1,277,5821.21×
Georgia1,213,6071.24×
Pennsylvania1,102,5181.03×
North Carolina993,4731.04×
New Jersey986,2851.22×
Ohio933,2410.96×
Virginia849,3211.1×
Michigan815,5260.99×
Arizona682,2561.06×
Washington670,6691.06×
Tennessee653,8811.03×
Massachusetts651,0811.04×
Maryland614,6741.13×
Indiana598,6921.04×
Alabama562,2591.27×
South Carolina534,2141.12×
Missouri518,7811.02×
Louisiana499,2791.22×
Wisconsin424,8550.89×
Minnesota422,6170.93×
Colorado409,0170.82×
Kentucky377,4360.95×
Mississippi364,9241.4×
Connecticut360,2341.13×
Oregon339,7020.94×
Oklahoma322,3650.92×
Utah284,1221×
Arkansas280,6961.08×
Nevada266,2820.87×
Iowa242,0170.93×
Kansas237,4290.95×
Nebraska146,3510.92×
Idaho130,1770.82×
West Virginia126,8200.86×
New Mexico125,6150.79×
Hawaii102,7370.75×
Washington, District of Columbia95,7221.01×
New Hampshire93,5670.75×
Rhode Island88,6410.88×
Delaware86,2210.99×
Maine84,2690.74×
Montana67,0300.76×
South Dakota58,6230.8×
North Dakota52,4330.81×
Alaska50,2950.74×
Vermont41,2200.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeans audience
BrandAffinityCategory
Capital One11.55×Business & Career
Google Maps10.31×Internet & Social Media
Indeed.com8.77×Business & Career
Google News11.06×News
CarGurus10.93×Cars & Mobility
Kendra Scott19.46×Fashion & Accessoires
Beetlejuice8.33×Movies & TV
DeviantArt11.19×Internet & Social Media
Diane Keaton9.61×Movies & TV
Circle K10.82×Shopping
Kia Sportage31.41×Cars & Mobility
ICloud13.98×Technology & Electronics
Khan Academy12.31×Business & Career
Enterprise Rent-A-Car8.84×Cars & Mobility
Jessica Simpson20.95×Music & Radio
AccuWeather8.75×Home & Garden
Rent the Runway20.78×Shopping
Jeff Bezos14.02×Business & Career
Eddie Bauer16.3×Fashion & Accessoires
Billy Bob Thornton10.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeans audience
TraitClusterScore
SustainabilityBALANCE1.65
Design AffinityPREMIUM1.34
ExtroversionTHRILL1.33
Luxury OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.21
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Jeans
CountryShare
United States14.4%
Japan7.5%
Brazil6.0%

See Jeans audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jeans have in United States?

Jeans has an estimated audience of 31,657,673 people in United States, concentrated in California and Texas.

What is the gender split and age of Jeans fans?

68.4% of Jeans fans are female, 31.6% are male, with an average age of 38.5 years.

Which brands do Jeans fans like most?

Jeans fans show strongest brand affinity for Capital One (11.55×), Google Maps (10.31×), and Indeed.com (8.77×) over the country average.

Where do Jeans fans live in United States?

Jeans fans in United States are most concentrated in California (reach 4,568,442), Texas (reach 3,441,832), and New York (reach 2,988,390). These three regions account for the largest share of the active audience.

What other brands do Jeans fans also like?

Beyond Jeans itself, the audience over-indexes on Google Maps (10.31×), Indeed.com (8.77×), Google News (11.06×), and CarGurus (10.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.