A data profile of the people who buy, follow and care about Jeans in France — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 5,284,080 people in France.
Jeans has an estimated audience of 5,284,080 people in France. 65.5% are female, 34.5% are male, average age 39.6. Top brand affinities: Deal of the day, Cosmetics, Luxury goods, Levi Strauss & Co., Bershka.
Top brand affinities include Deal of the day, Cosmetics, Luxury goods, with strongest over-indexing on Deal of the day (3.6× the country average).
Demographically, the Jeans audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Jeans fan in France is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Jeans profile in France.
65.5% are female, 34.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 39.6 |
| Estimated audience size | 5,284,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Jeans audience comes from France.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 3.97× | ||
| 02 | Calvin Klein | Fashion & Accessoires | 3.61× | ||
| 03 | Deal of the day | Shopping | 3.60× | ||
| 04 | Bershka | Shopping | 3.09× | ||
| 05 | Permanent residency | Business & Career | 3.00× | ||
| 06 | Tinder | Internet & Social Media | 3.00× | ||
| 07 | Travel photography | Technology & Electronics | 2.45× | ||
| 08 | Leather | Fashion & Accessoires | 2.30× | ||
| 09 | Drop shipping | Shopping | 2.15× | ||
| 10 | Haute couture | Fashion & Accessoires | 2.10× | ||
| 11 | Sunglasses | Fashion & Accessoires | 2.08× | ||
| 12 | Zara | Shopping | 2.01× | ||
| 13 | Kitchen | Home & Garden | 1.99× | ||
| 14 | Real property | Home & Garden | 1.77× | ||
| 15 | Uniqlo | Shopping | 1.71× | ||
| 16 | Primark | Shopping | 1.70× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.61× | ||
| 18 | Apartment | Business & Career | 1.60× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.58× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.63× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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