A data profile of the people who buy, follow and care about Levi Strauss & Co. in France — modelled from more than twelve digital signal sources. Levi Strauss & Co. has an estimated audience of 2,442,369 people in France.
The average Levi Strauss & Co. fan in France is 36.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Jeans, France, Clothing, with strongest over-indexing on Jeans (3.97× the country average).
Demographically, the Levi Strauss & Co. audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Levi Strauss & Co. fan in France is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Jeans.
The key figures that characterise the Levi Strauss & Co. profile in France.
56.8% are female, 43.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 36.6 |
| Estimated audience size | 2,442,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Levi Strauss & Co. audience comes from France.
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 6.8% |
| United Kingdom | 6.2% |
Where the Levi Strauss & Co. audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.64× | |
| 02 | Nouvelle-Aquitaine | ~200K | 1.09× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 04 | Normandy | ~100K | 1.05× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 06 | Hauts-de-France | ~200K | 0.95× | |
| 07 | Pays de la Loire | ~100K | 0.94× | |
| 08 | Brittany | ~100K | 0.94× | |
| 09 | Grand Est | ~200K | 0.92× | |
| 10 | Occitanie | ~200K | 0.89× | |
| 11 | Centre-Val de Loire | ~80K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~80K | 0.81× | |
| 13 | Corsica | ~9K | 0.78× |
The strongest cross-interests of the Levi Strauss & Co. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dockers | Fashion & Accessoires | 9.83× | ||
| 02 | Jeans | Fashion & Accessoires | 3.97× | ||
| 03 | Denim | Fashion & Accessoires | 3.42× | ||
| 04 | Vanessa Bruno | Fashion & Accessoires | 3.19× | ||
| 05 | Ugg boots | Fashion & Accessoires | 3.18× | ||
| 06 | COS | Shopping | 2.96× | ||
| 07 | Pimkie | Shopping | 2.76× | ||
| 08 | Mango | Shopping | 2.37× | ||
| 09 | Gémo | Fashion & Accessoires | 2.18× | ||
| 10 | H&M | Shopping | 2.07× | ||
| 11 | Uniqlo | Shopping | 1.92× | ||
| 12 | Primark | Shopping | 1.87× | ||
| 13 | Kiabi | Fashion & Accessoires | 1.81× | ||
| 14 | France | Travel & Leisure | 1.61× | ||
| 15 | Sephora | Shopping | 1.61× | ||
| 16 | La Redoute | Shopping | 1.55× | ||
| 17 | Monoprix | Shopping | 1.55× | ||
| 18 | Clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Sustainability | BALANCE | 1.30× | |
| Luxury Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.92× | |
| Individualism | JOY | 0.97× |
Levi Strauss & Co.'s target market in France covers an estimated 2,442,369 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.8% of the Levi Strauss & Co. audience are female, 43.2% are male, with an average age of 36.6 years.
Levi Strauss & Co. fans show strongest brand affinity for Jeans (3.97×), France (1.61×), and Clothing (1.54×) over the country average.
Levi Strauss & Co. fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Levi Strauss & Co. itself, the audience over-indexes on France (1.61×), Clothing (1.54×), H&M (2.07×), and Family (1.51×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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