A data profile of the people who buy, follow and care about Jeans in India — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 8,250,784 people in India.
Jeans has an estimated audience of 8,250,784 people in India. 38.7% are female, 61.3% are male, average age 31.1. Top brand affinities: Men's clothing, Trousers, Hoodie, True Detective, BTS.
Top brand affinities include Men's clothing, Trousers, Hoodie, with strongest over-indexing on Men's clothing (3.56× the country average).
Demographically, the Jeans audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Jeans fan in India is more male, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Jeans profile in India.
38.7% are female, 61.3% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 31.1 |
| Estimated audience size | 8,250,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Jeans audience comes from India.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trousers | Fashion & Accessoires | 3.72× | ||
| 02 | Men's clothing | Fashion & Accessoires | 3.56× | ||
| 03 | Leggings | Fashion & Accessoires | 3.50× | ||
| 04 | Hoodie | Fashion & Accessoires | 2.96× | ||
| 05 | Dress shirt | Fashion & Accessoires | 2.86× | ||
| 06 | Cashback reward program | Shopping | 2.65× | ||
| 07 | Levi Strauss & Co. | Fashion & Accessoires | 2.65× | ||
| 08 | Calvin Klein | Fashion & Accessoires | 2.55× | ||
| 09 | BTS | Music & Radio | 2.26× | ||
| 10 | True Detective | Movies & TV | 2.23× | ||
| 11 | Drop shipping | Shopping | 2.20× | ||
| 12 | Skirt | Fashion & Accessoires | 2.03× | ||
| 13 | Lingerie | Fashion & Accessoires | 2.02× | ||
| 14 | Crocs | Fashion & Accessoires | 1.98× | ||
| 15 | Puma | Fashion & Accessoires | 1.93× | ||
| 16 | High-net-worth individual | Business & Career | 1.79× | ||
| 17 | Moisturizer | Home & Garden | 1.54× | ||
| 18 | Outerwear | Fashion & Accessoires | 1.54× | ||
| 19 | Casino games | Games | 1.52× | ||
| 20 | Business class | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.47× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Tradition | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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