A data profile of the people who buy, follow and care about Jeans in Sweden — modelled from more than twelve digital signal sources. Jeans has an estimated audience of 1,072,598 people in Sweden.
Jeans has an estimated audience of 1,072,598 people in Sweden. 70.6% are female, 29.4% are male, average age 43.8. Top brand affinities: Levi Strauss & Co., Shoes, Intersport, Bracelet, Lingerie.
Top brand affinities include Levi Strauss & Co., Shoes, Intersport, with strongest over-indexing on Levi Strauss & Co. (7.13× the country average).
Demographically, the Jeans audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Jeans fan in Sweden is more female, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Levi Strauss & Co..
The key figures that characterise the Jeans profile in Sweden.
70.6% are female, 29.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 43.8 |
| Estimated audience size | 1,072,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Jeans audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 7.4% |
| Brazil | 6.0% |
The strongest cross-interests of the Jeans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 7.13× | ||
| 02 | Mango | Shopping | 3.80× | ||
| 03 | Fashion show | Fashion & Accessoires | 3.46× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.99× | ||
| 05 | Jotex | Shopping | 2.89× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.84× | ||
| 07 | Sunglasses | Fashion & Accessoires | 2.71× | ||
| 08 | Intersport | Shopping | 2.46× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 2.31× | ||
| 10 | Tattoos | Fashion & Accessoires | 2.14× | ||
| 11 | Modern architecture | Arts & Culture | 1.91× | ||
| 12 | Hair products | Beauty & Wellness | 1.89× | ||
| 13 | Shoes | Fashion & Accessoires | 1.81× | ||
| 14 | Hobby | Home & Garden | 1.78× | ||
| 15 | Happiness | Health | 1.75× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.67× | ||
| 17 | Lindex | Fashion & Accessoires | 1.63× | ||
| 18 | Spas | Beauty & Wellness | 1.62× | ||
| 19 | Dogs | Pets & Animals | 1.59× | ||
| 20 | Flower | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Extroversion | THRILL | 1.61× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Sustainability | BALANCE | 0.96× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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