A data profile of the people who buy, follow and care about Bracelet in Sweden — modelled from more than twelve digital signal sources. Bracelet has an estimated audience of 1,321,478 people in Sweden.
Bracelet has an estimated audience of 1,321,478 people in Sweden. 72.0% are female, 28.0% are male, average age 46.5. Top brand affinities: IKEA, Necklace, Watch, Tradera, Earring.
Top brand affinities include IKEA, Necklace, Watch, with strongest over-indexing on IKEA (2.2× the country average).
Demographically, the Bracelet audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Bracelet fan in Sweden is more female, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Bracelet profile in Sweden.
72.0% are female, 28.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 46.5 |
| Estimated audience size | 1,321,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Bracelet audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 8.4% |
| China | 5.2% |
The strongest cross-interests of the Bracelet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Necklace | Fashion & Accessoires | 6.69× | ||
| 02 | Earring | Fashion & Accessoires | 5.94× | ||
| 03 | Watch | Fashion & Accessoires | 5.65× | ||
| 04 | Ring (jewellery) | Fashion & Accessoires | 5.49× | ||
| 05 | Clock | Fashion & Accessoires | 5.10× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 3.63× | ||
| 07 | Skirt | Fashion & Accessoires | 3.08× | ||
| 08 | Sales promotion | Shopping | 2.74× | ||
| 09 | Men's clothing | Fashion & Accessoires | 2.69× | ||
| 10 | Dresses | Fashion & Accessoires | 2.52× | ||
| 11 | Jewelry | Fashion & Accessoires | 2.48× | ||
| 12 | Gift | Shopping | 2.47× | ||
| 13 | IKEA | Home & Garden | 2.20× | ||
| 14 | Tradera | Shopping | 2.14× | ||
| 15 | Shoes | Fashion & Accessoires | 2.10× | ||
| 16 | Child | Kids & Family | 2.04× | ||
| 17 | Stockholm | Travel & Leisure | 1.85× | ||
| 18 | Clas Ohlson | Shopping | 1.75× | ||
| 19 | Biltema | Business & Career | 1.74× | ||
| 20 | YouTube | Movies & TV | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Design Affinity | PREMIUM | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.28× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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