A data profile of the people who buy, follow and care about Bracelet in Finland — modelled from more than twelve digital signal sources. Bracelet has an estimated audience of 509,408 people in Finland.
Bracelet has an estimated audience of 509,408 people in Finland. 78.0% are female, 22.0% are male, average age 46.0. Top brand affinities: Ring (jewellery), Earring, Necklace, IKEA, Yle Uutiset.
Top brand affinities include Ring (jewellery), Earring, Necklace, with strongest over-indexing on Ring (jewellery) (6.27× the country average).
Demographically, the Bracelet audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Bracelet fan in Finland is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Ring (jewellery).
The key figures that characterise the Bracelet profile in Finland.
78.0% are female, 22.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 46.0 |
| Estimated audience size | 509,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Bracelet audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 8.4% |
| China | 5.2% |
The strongest cross-interests of the Bracelet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 7.32× | ||
| 02 | Necklace | Fashion & Accessoires | 6.56× | ||
| 03 | Ring (jewellery) | Fashion & Accessoires | 6.27× | ||
| 04 | Earring | Fashion & Accessoires | 6.27× | ||
| 05 | Wedding ring | Fashion & Accessoires | 6.26× | ||
| 06 | Engagement ring | Fashion & Accessoires | 5.99× | ||
| 07 | Watch | Fashion & Accessoires | 5.39× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 4.70× | ||
| 09 | Jewelry | Fashion & Accessoires | 2.49× | ||
| 10 | IKEA | Home & Garden | 2.04× | ||
| 11 | Finnair | Travel & Leisure | 1.97× | ||
| 12 | Liiga | Sports | 1.90× | ||
| 13 | Yle Uutiset | Movies & TV | 1.78× | ||
| 14 | Kauppalehti | News | 1.77× | ||
| 15 | Iltalehti | News | 1.74× | ||
| 16 | Internet & Social Media | 1.74× | |||
| 17 | Ilta-Sanomat | News | 1.72× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Dernières Nouvelles d'Alsace | News | 1.55× | ||
| 20 | Helsingin Sanomat | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.97× | |
| Travelling | THRILL | 1.24× | |
| Urban Lifestyle | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.29× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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