A data profile of the people who buy, follow and care about Jewelry in Finland — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 1,248,600 people in Finland.
Jewelry has an estimated audience of 1,248,600 people in Finland. 72.0% are female, 28.0% are male, average age 45.1. Top brand affinities: KappAhl, Sweater, Blouse, Cellbes, Kaksplus.
Top brand affinities include KappAhl, Sweater, Blouse, with strongest over-indexing on KappAhl (1.56× the country average).
Demographically, the Jewelry audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Jewelry fan in Finland is more female, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for KappAhl.
The key figures that characterise the Jewelry profile in Finland.
72.0% are female, 28.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 45.1 |
| Estimated audience size | 1,248,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Jewelry audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 2.00× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 1.92× | ||
| 03 | Harrods | Shopping | 1.90× | ||
| 04 | Alpaca fiber | Fashion & Accessoires | 1.85× | ||
| 05 | Tunic | Fashion & Accessoires | 1.82× | ||
| 06 | Button | Fashion & Accessoires | 1.70× | ||
| 07 | Kotivinkki | News | 1.68× | ||
| 08 | Financial Times | News | 1.63× | ||
| 09 | Animal ethics | Politics & Society | 1.60× | ||
| 10 | Knit cap | Fashion & Accessoires | 1.60× | ||
| 11 | KappAhl | Fashion & Accessoires | 1.56× | ||
| 12 | Richard Gere | Movies & TV | 1.56× | ||
| 13 | Cellbes | Fashion & Accessoires | 1.55× | ||
| 14 | Blouse | Fashion & Accessoires | 1.54× | ||
| 15 | Bubbleroom | Shopping | 1.54× | ||
| 16 | Valentino | Fashion & Accessoires | 1.53× | ||
| 17 | Sweater | Fashion & Accessoires | 1.52× | ||
| 18 | Jotex | Shopping | 1.52× | ||
| 19 | Kaksplus | News | 1.51× | ||
| 20 | Serum (blood) | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.06× | |
| Travelling | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Social Media Usage | JOY | 0.68× | |
| Urban Lifestyle | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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