A data profile of the people who buy, follow and care about Jewelry in Denmark — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 2,164,866 people in Denmark.
Jewelry has an estimated audience of 2,164,866 people in Denmark. 64.2% are female, 35.8% are male, average age 45.3. Top brand affinities: Georg Jensen, Home Interior Design, Children's clothing, Blouse, Royal Copenhagen.
Top brand affinities include Georg Jensen, Home Interior Design, Children's clothing, with strongest over-indexing on Georg Jensen (1.8× the country average).
Demographically, the Jewelry audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Jewelry fan in Denmark is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Georg Jensen.
The key figures that characterise the Jewelry profile in Denmark.
64.2% are female, 35.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 45.3 |
| Estimated audience size | 2,164,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Jewelry audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 02 | Design & Interior | Home & Garden | 1.98× | ||
| 03 | COS | Shopping | 1.97× | ||
| 04 | Home Interior Design | Home & Garden | 1.89× | ||
| 05 | Georg Jensen | Home & Garden | 1.80× | ||
| 06 | Decoration | Home & Garden | 1.76× | ||
| 07 | Knitting pattern | Fashion & Accessoires | 1.72× | ||
| 08 | Blouse | Fashion & Accessoires | 1.66× | ||
| 09 | Handmade Crafts | Kids & Family | 1.65× | ||
| 10 | Danish Royal Family | Politics & Society | 1.64× | ||
| 11 | Ellos | Shopping | 1.63× | ||
| 12 | Earring | Fashion & Accessoires | 1.62× | ||
| 13 | Zizzi | Food & Beverages | 1.62× | ||
| 14 | Skechers | Fashion & Accessoires | 1.62× | ||
| 15 | Royal Copenhagen | Home & Garden | 1.59× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 17 | Sandal | Fashion & Accessoires | 1.57× | ||
| 18 | Birkenstock | Fashion & Accessoires | 1.56× | ||
| 19 | Skirt | Fashion & Accessoires | 1.54× | ||
| 20 | Self care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Luxury Orientation | PREMIUM | 1.28× | |
| Urban Lifestyle | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.