A data profile of the people who buy, follow and care about Jewelry in Portugal — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 4,090,236 people in Portugal.
Jewelry has an estimated audience of 4,090,236 people in Portugal. 64.9% are female, 35.1% are male, average age 45.3.
Demographically, the Jewelry audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Creativity, Mindfulness.
The key figures that characterise the Jewelry profile in Portugal.
64.9% are female, 35.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.3 |
| Estimated audience size | 4,090,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Jewelry audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.00× | |
| Mindfulness | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Career Orientation | POWER | 0.65× | |
| Early Adopter Mentality | POWER | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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