Jewelry Audience in Italy
Jewelry has an estimated audience of 24,645,042 people in Italy. 60.4% are female, 39.6% are male, average age 42.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Infant bodysuit, First Communion, Bonprix, Fiorella Rubino, Infant bed.
The average Jewelry fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Infant bodysuit, First Communion, Bonprix, with strongest over-indexing on Infant bodysuit (1.71× the country average). Demographically, the Jewelry audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Jewelry fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.9 |
| Estimated audience size | 24,645,042 |
Audience persona
The typical Jewelry fan in Italy is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Infant bodysuit.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,498,080 | 1.27× |
| Lazio | 4,809,963 | 1.59× |
| Campania | 2,964,498 | 1.07× |
| Tuscany | 2,925,000 | 2.05× |
| Veneto | 2,796,131 | 1.43× |
| Sicilia | 2,498,644 | 1.17× |
| Emilia-Romagna | 1,854,464 | 0.92× |
| Piedmont | 1,734,663 | 0.95× |
| Puglia | 1,568,943 | 0.92× |
| Liguria | 788,010 | 1.14× |
| Sardinia | 728,587 | 1.05× |
| Trentino-Alto Adige/Südtirol | 576,748 | 1.24× |
| Friuli-Venezia Giulia | 527,142 | 1.13× |
| Calabria | 382,586 | 0.51× |
| Marche | 375,997 | 0.61× |
| Umbria | 322,709 | 0.81× |
| Abruzzo | 310,371 | 0.57× |
| Basilicata | 160,440 | 0.71× |
| Molise | 46,921 | 0.4× |
| Aosta Valley | 27,390 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bodysuit | 1.71× | Kids & Family |
| First Communion | 1.75× | Kids & Family |
| Bonprix | 1.85× | Shopping |
| Fiorella Rubino | 1.51× | Fashion & Accessoires |
| Infant bed | 1.63× | Home & Garden |
| Dragée | 1.6× | Food & Beverages |
| Peg Perego | 1.53× | Kids & Family |
| Weaning | 1.63× | Health |
| Bastia Umbra | 1.59× | Travel & Leisure |
| Ricette Bimby | 1.59× | Food & Beverages |
| Slime (Dragon Quest) | 1.64× | Games |
| Cesare Paciotti | 1.75× | Fashion & Accessoires |
| Tupperware | 1.53× | Home & Garden |
| Elena Mirò | 1.56× | Fashion & Accessoires |
| Confetti candy | 1.64× | Food & Beverages |
| Le Torte di Renato | 1.52× | Food & Beverages |
| El secreto de Puente Viejo | 1.59× | Movies & TV |
| Aprilia, Lazio | 1.53× | Travel & Leisure |
| Paneangeli | 1.55× | Food & Beverages |
| Jeggings | 1.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.13 |
| Design Affinity | PREMIUM | 1.08 |
| Price Sensitivity | PREMIUM | 0.99 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
See Jewelry audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Jewelry have in Italy?
Jewelry has an estimated audience of 24,645,042 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Jewelry fans?
60.4% of Jewelry fans are female, 39.6% are male, with an average age of 42.9 years.
Which brands do Jewelry fans like most?
Jewelry fans show strongest brand affinity for Infant bodysuit (1.71×), First Communion (1.75×), and Bonprix (1.85×) over the country average.
Where do Jewelry fans live in Italy?
Jewelry fans in Italy are most concentrated in Lombardy (reach 5,498,080), Lazio (reach 4,809,963), and Campania (reach 2,964,498). These three regions account for the largest share of the active audience.
What other brands do Jewelry fans also like?
Beyond Jewelry itself, the audience over-indexes on First Communion (1.75×), Bonprix (1.85×), Fiorella Rubino (1.51×), and Infant bed (1.63×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.