A data profile of the people who buy, follow and care about Jewelry in Spain — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 13,571,158 people in Spain.
The average Jewelry fan in Spain is 44.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Parfois (fashion accessories), Semana, Stradivarius, with strongest over-indexing on Parfois (fashion accessories) (1.94× the country average).
Demographically, the Jewelry audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Jewelry fan in Spain is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Jewelry profile in Spain.
67.9% are female, 32.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.9 |
| Estimated audience size | 13,571,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Jewelry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~5M | 1.96× | |
| 02 | Balearic Islands | ~700K | 1.85× | |
| 03 | Canary Islands | ~1M | 1.55× | |
| 04 | Comunidad Valenciana | ~2M | 1.28× | |
| 05 | Community of Madrid | ~2.5M | 1.19× | |
| 06 | Andalusia | ~3M | 1.14× | |
| 07 | Basque Autonomous Country | ~500K | 0.93× | |
| 08 | Region of Murcia | ~400K | 0.92× | |
| 09 | La Rioja | ~80K | 0.91× | |
| 10 | Cantabria | ~200K | 0.89× | |
| 11 | Navarre | ~100K | 0.84× | |
| 12 | Galicia | ~500K | 0.83× | |
| 13 | Aragon | ~300K | 0.82× | |
| 14 | Principality of Asturias | ~300K | 0.82× | |
| 15 | Extremadura | ~200K | 0.82× | |
| 16 | Castilla-La Mancha | ~400K | 0.75× | |
| 17 | Castile and León | ~400K | 0.73× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parfois (fashion accessories) | Fashion & Accessoires | 1.94× | ||
| 02 | Cortefiel | Fashion & Accessoires | 1.90× | ||
| 03 | Calzedonia | Fashion & Accessoires | 1.77× | ||
| 04 | Swarovski | Fashion & Accessoires | 1.76× | ||
| 05 | women'secret | Fashion & Accessoires | 1.68× | ||
| 06 | Queen Letizia of Spain | Politics & Society | 1.63× | ||
| 07 | Revista HOLA | News | 1.58× | ||
| 08 | Blouse | Fashion & Accessoires | 1.58× | ||
| 09 | Adolfo Domínguez | Fashion & Accessoires | 1.58× | ||
| 10 | C&A | Shopping | 1.57× | ||
| 11 | El Mueble | Home & Garden | 1.56× | ||
| 12 | Stradivarius | Shopping | 1.55× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 14 | Blanca Suárez | Movies & TV | 1.55× | ||
| 15 | Semana | News | 1.53× | ||
| 16 | Oysho | Fashion & Accessoires | 1.53× | ||
| 17 | Bershka | Shopping | 1.52× | ||
| 18 | Elsa Pataky | Movies & TV | 1.52× | ||
| 19 | Real Oviedo | Sports | 1.51× | ||
| 20 | Sara Carbonero | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.17× | |
| Design Affinity | PREMIUM | 1.09× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× |
Jewelry has an estimated audience of 13,571,158 people in Spain, concentrated in Catalonia and Andalusia.
67.9% of Jewelry fans are female, 32.1% are male, with an average age of 44.9 years.
Jewelry fans show strongest brand affinity for Parfois (fashion accessories) (1.94×), Semana (1.53×), and Stradivarius (1.55×) over the country average.
Jewelry fans in Spain are most concentrated in Catalonia (reach ~5M), Andalusia (reach ~3M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Semana (1.53×), Stradivarius (1.55×), Cortefiel (1.9×), and Revista HOLA (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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