Jewelry Audience in Spain
Jewelry has an estimated audience of 13,571,158 people in Spain. 67.9% are female, 32.1% are male, average age 44.9. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Parfois (fashion accessories), Real Oviedo, Semana, Stradivarius, Revista HOLA.
The average Jewelry fan in Spain is 44.9 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Parfois (fashion accessories), Real Oviedo, Semana, with strongest over-indexing on Parfois (fashion accessories) (1.94× the country average). Demographically, the Jewelry audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Jewelry fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.9 |
| Estimated audience size | 13,571,158 |
Audience persona
The typical Jewelry fan in Spain is more female, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for Parfois (fashion accessories).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,887,169 | 1.99× |
| Andalusia | 3,051,212 | 1.14× |
| Community of Madrid | 2,730,424 | 1.19× |
| Comunidad Valenciana | 1,987,010 | 1.3× |
| Canary Islands | 1,100,022 | 1.62× |
| Balearic Islands | 760,605 | 2× |
| Galicia | 499,446 | 0.79× |
| Basque Autonomous Country | 465,626 | 0.92× |
| Region of Murcia | 409,344 | 0.88× |
| Castile and León | 361,796 | 0.61× |
| Castilla-La Mancha | 334,497 | 0.61× |
| Aragon | 249,891 | 0.7× |
| Principality of Asturias | 210,925 | 0.66× |
| Extremadura | 171,337 | 0.59× |
| Cantabria | 126,953 | 0.74× |
| Navarre | 103,729 | 0.61× |
| La Rioja | 57,271 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfois (fashion accessories) | 1.94× | Fashion & Accessoires |
| Real Oviedo | 1.51× | Sports |
| Semana | 1.53× | News |
| Stradivarius | 1.55× | Shopping |
| Revista HOLA | 1.58× | News |
| Cortefiel | 1.9× | Fashion & Accessoires |
| Oysho | 1.53× | Fashion & Accessoires |
| Children's clothing | 1.55× | Fashion & Accessoires |
| women'secret | 1.68× | Fashion & Accessoires |
| Blouse | 1.58× | Fashion & Accessoires |
| Adolfo Domínguez | 1.58× | Fashion & Accessoires |
| El Mueble | 1.56× | Home & Garden |
| Bershka | 1.52× | Shopping |
| Calzedonia | 1.77× | Fashion & Accessoires |
| Sara Carbonero | 1.51× | Movies & TV |
| Swarovski | 1.76× | Fashion & Accessoires |
| Blanca Suárez | 1.55× | Movies & TV |
| Elsa Pataky | 1.52× | Movies & TV |
| Queen Letizia of Spain | 1.63× | Politics & Society |
| C&A | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Luxury Orientation | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
| LGBTQ+ Identity | OPEN | 1 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
See Jewelry audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Jewelry have in Spain?
Jewelry has an estimated audience of 13,571,158 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Jewelry fans?
67.9% of Jewelry fans are female, 32.1% are male, with an average age of 44.9 years.
Which brands do Jewelry fans like most?
Jewelry fans show strongest brand affinity for Parfois (fashion accessories) (1.94×), Real Oviedo (1.51×), and Semana (1.53×) over the country average.
Where do Jewelry fans live in Spain?
Jewelry fans in Spain are most concentrated in Catalonia (reach 4,887,169), Andalusia (reach 3,051,212), and Community of Madrid (reach 2,730,424). These three regions account for the largest share of the active audience.
What other brands do Jewelry fans also like?
Beyond Jewelry itself, the audience over-indexes on Real Oviedo (1.51×), Semana (1.53×), Stradivarius (1.55×), and Revista HOLA (1.58×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.