A data profile of the people who buy, follow and care about Swarovski in Spain — modelled from more than twelve digital signal sources. Swarovski has an estimated audience of 2,463,699 people in Spain.
The average Swarovski fan in Spain is 46.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Cortefiel, Spain, Food, with strongest over-indexing on Cortefiel (5.1× the country average).
Demographically, the Swarovski audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Swarovski fan in Spain is more female, around 46.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cortefiel.
The key figures that characterise the Swarovski profile in Spain.
77.2% are female, 22.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 46.3 |
| Estimated audience size | 2,463,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Swarovski audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.7% |
| Italy | 6.9% |
Where the Swarovski audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.44× | |
| 02 | Community of Madrid | ~500K | 1.27× | |
| 03 | Comunidad Valenciana | ~300K | 1.21× | |
| 04 | Canary Islands | ~100K | 1.18× | |
| 05 | Region of Murcia | ~100K | 1.17× | |
| 06 | Andalusia | ~500K | 1.14× | |
| 07 | Balearic Islands | ~70K | 1.09× | |
| 08 | Castilla-La Mancha | ~100K | 1.05× | |
| 09 | Aragon | ~60K | 1.00× | |
| 10 | La Rioja | ~20K | 0.99× | |
| 11 | Basque Autonomous Country | ~80K | 0.84× | |
| 12 | Galicia | ~90K | 0.83× | |
| 13 | Principality of Asturias | ~50K | 0.83× | |
| 14 | Castile and León | ~90K | 0.82× | |
| 15 | Cantabria | ~20K | 0.77× | |
| 16 | Navarre | ~20K | 0.75× | |
| 17 | Extremadura | ~40K | 0.70× |
The strongest cross-interests of the Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 5.10× | ||
| 02 | Adolfo Domínguez | Fashion & Accessoires | 4.29× | ||
| 03 | Real Oviedo | Sports | 3.40× | ||
| 04 | women'secret | Fashion & Accessoires | 3.23× | ||
| 05 | Semana | News | 2.75× | ||
| 06 | Blouse | Fashion & Accessoires | 2.73× | ||
| 07 | Diez Minutos | News | 2.63× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.55× | ||
| 09 | Revista HOLA | News | 2.50× | ||
| 10 | Men's clothing | Fashion & Accessoires | 2.09× | ||
| 11 | Barcelona | Travel & Leisure | 2.08× | ||
| 12 | IKEA | Home & Garden | 2.08× | ||
| 13 | Spain | Travel & Leisure | 1.96× | ||
| 14 | Luxury goods | Fashion & Accessoires | 1.95× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.90× | ||
| 16 | Food | Food & Beverages | 1.79× | ||
| 17 | Online shopping | Shopping | 1.60× | ||
| 18 | Food and drink | Food & Beverages | 1.57× | ||
| 19 | Hobbies and activities | Sports | 1.57× | ||
| 20 | Entertainment | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.45× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.61× | |
| Early Adopter Mentality | POWER | 0.71× |
Swarovski's target market in Spain covers an estimated 2,463,699 people, concentrated in Catalonia and Andalusia.
77.2% of the Swarovski audience are female, 22.8% are male, with an average age of 46.3 years.
Swarovski fans show strongest brand affinity for Cortefiel (5.1×), Spain (1.96×), and Food (1.79×) over the country average.
Swarovski fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Swarovski itself, the audience over-indexes on Spain (1.96×), Food (1.79×), Adolfo Domínguez (4.29×), and Real Oviedo (3.4×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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