Real Oviedo Audience in Spain
Real Oviedo has an estimated audience of 9,109,164 people in Spain. 76.8% are female, 23.2% are male, average age 45.2. Top brand affinities: Real Valladolid, Real Madrid C.F., Cortefiel, IKEA, H&M.
Top brand affinities include Real Valladolid, Real Madrid C.F., Cortefiel, with strongest over-indexing on Real Valladolid (27.12× the country average). Demographically, the Real Oviedo audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Oviedo fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 45.2 |
| Estimated audience size | 9,109,164 |
Audience persona
The typical Real Oviedo fan in Spain is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real Valladolid.
Top brand affinities of Real Oviedo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Valladolid | 27.12× | Sports |
| Real Madrid C.F. | 1.54× | Sports |
| Cortefiel | 3.88× | Fashion & Accessoires |
| IKEA | 2.23× | Home & Garden |
| H&M | 2.55× | Shopping |
| Discount stores | 2.25× | Shopping |
| Furniture | 1.56× | Home & Garden |
| Primark | 1.83× | Shopping |
| Sevilla FC | 1.73× | Sports |
| Jewelry | 1.51× | Fashion & Accessoires |
| Swarovski | 3.4× | Fashion & Accessoires |
| Fragrances | 1.62× | Beauty & Wellness |
| Real Sociedad | 1.9× | Sports |
| Sephora | 1.81× | Shopping |
| ALSA (bus company) | 2.06× | Cars & Mobility |
| Burberry | 3.21× | Fashion & Accessoires |
| Michael Kors | 2.94× | Fashion & Accessoires |
| Versace | 2.88× | Fashion & Accessoires |
| Clinique | 3.62× | Beauty & Wellness |
| Crocs | 3.3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.21 |
| Price Sensitivity | PREMIUM | 1.8 |
| Convenience Orientation | PREMIUM | 1.53 |
| Tradition | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 63.9% |
| Mexico | 5.0% |
| Brazil | 3.1% |
See Real Oviedo audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Real Oviedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.