A data profile of the people who buy, follow and care about Real Oviedo in Spain — modelled from more than twelve digital signal sources. Real Oviedo has an estimated audience of 6,005,569 people in Spain.
Real Oviedo has an estimated audience of 6,005,569 people in Spain. 76.8% are female, 23.2% are male, average age 45.2. Top brand affinities: Real Valladolid, Real Madrid C.F., Cortefiel, IKEA, Discount stores.
Top brand affinities include Real Valladolid, Real Madrid C.F., Cortefiel, with strongest over-indexing on Real Valladolid (27.12× the country average).
Demographically, the Real Oviedo audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Real Oviedo fan in Spain is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real Valladolid.
The key figures that characterise the Real Oviedo profile in Spain.
76.8% are female, 23.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 45.2 |
| Estimated audience size | 6,005,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 25% | |
| 40-49 | 38% | |
| 50+ | 21% |
The strongest cross-interests of the Real Oviedo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Valladolid | Sports | 27.12× | ||
| 02 | Cortefiel | Fashion & Accessoires | 3.88× | ||
| 03 | Clinique | Beauty & Wellness | 3.62× | ||
| 04 | Swarovski | Fashion & Accessoires | 3.40× | ||
| 05 | Burberry | Fashion & Accessoires | 3.21× | ||
| 06 | Michael Kors | Fashion & Accessoires | 2.94× | ||
| 07 | Versace | Fashion & Accessoires | 2.88× | ||
| 08 | H&M | Shopping | 2.55× | ||
| 09 | Discount stores | Shopping | 2.25× | ||
| 10 | IKEA | Home & Garden | 2.23× | ||
| 11 | ALSA (bus company) | Cars & Mobility | 2.06× | ||
| 12 | Real Sociedad | Sports | 1.90× | ||
| 13 | Primark | Shopping | 1.83× | ||
| 14 | Sephora | Shopping | 1.81× | ||
| 15 | Sevilla FC | Sports | 1.73× | ||
| 16 | Fragrances | Beauty & Wellness | 1.62× | ||
| 17 | Furniture | Home & Garden | 1.56× | ||
| 18 | Real Madrid C.F. | Sports | 1.54× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.21× | |
| Price Sensitivity | PREMIUM | 1.80× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Pet Ownership | JOY | 0.59× | |
| Indulgence | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real Oviedo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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