A data profile of the people who buy, follow and care about Royal Copenhagen in Denmark — modelled from more than twelve digital signal sources. Royal Copenhagen has an estimated audience of 819,842 people in Denmark.
Royal Copenhagen has an estimated audience of 819,842 people in Denmark. 78.4% are female, 21.6% are male, average age 43.7. Top brand affinities: Føtex, Matas (drug store), Bilka, IKEA, REMA 1000.
Top brand affinities include Føtex, Matas (drug store), Bilka, with strongest over-indexing on Føtex (1.85× the country average).
Demographically, the Royal Copenhagen audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Royal Copenhagen fan in Denmark is more female, around 43.7 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Royal Copenhagen profile in Denmark.
78.4% are female, 21.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 43.7 |
| Estimated audience size | 819,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Royal Copenhagen audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 29.7% |
| Japan | 14.0% |
| United States | 8.4% |
The strongest cross-interests of the Royal Copenhagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Georg Jensen | Home & Garden | 2.35× | ||
| 02 | Matas (drug store) | Shopping | 1.93× | ||
| 03 | Living room | Home & Garden | 1.86× | ||
| 04 | Føtex | Shopping | 1.85× | ||
| 05 | Kvickly | Food & Beverages | 1.74× | ||
| 06 | Bilka | Shopping | 1.71× | ||
| 07 | YouSee | Technology & Electronics | 1.66× | ||
| 08 | IKEA | Home & Garden | 1.65× | ||
| 09 | Sales promotion | Shopping | 1.64× | ||
| 10 | Dresses | Fashion & Accessoires | 1.64× | ||
| 11 | Momondo | Travel & Leisure | 1.61× | ||
| 12 | Bauhaus | Shopping | 1.60× | ||
| 13 | Norway | Travel & Leisure | 1.60× | ||
| 14 | Villa | Travel & Leisure | 1.60× | ||
| 15 | REMA 1000 | Shopping | 1.58× | ||
| 16 | Biltema | Business & Career | 1.58× | ||
| 17 | Scandinavia | Travel & Leisure | 1.57× | ||
| 18 | Gift | Shopping | 1.56× | ||
| 19 | Dogs | Pets & Animals | 1.52× | ||
| 20 | Woman | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Travelling | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.22× | |
| Patriotism | CONSERVATISM | 0.48× | |
| Travelling | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Royal Copenhagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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