A data profile of the people who buy, follow and care about Dogs in Denmark — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 1,903,169 people in Denmark.
Dogs has an estimated audience of 1,903,169 people in Denmark. 59.7% are female, 40.3% are male, average age 47.7. Top brand affinities: Føtex, Animal, Cats, Crafts, Horses.
Top brand affinities include Føtex, Animal, Cats, with strongest over-indexing on Føtex (1.51× the country average).
Demographically, the Dogs audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Dogs fan in Denmark is more female, around 47.7 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Dogs profile in Denmark.
59.7% are female, 40.3% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 47.7 |
| Estimated audience size | 1,903,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Dogs audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog food | Pets & Animals | 2.03× | ||
| 02 | Cats | Pets & Animals | 1.92× | ||
| 03 | Dog breed | Pets & Animals | 1.77× | ||
| 04 | Horses | Pets & Animals | 1.71× | ||
| 05 | Animal | Pets & Animals | 1.63× | ||
| 06 | Animal welfare | Politics & Society | 1.59× | ||
| 07 | Maxi Zoo | Pets & Animals | 1.56× | ||
| 08 | Mammal | Pets & Animals | 1.56× | ||
| 09 | Birds | Pets & Animals | 1.55× | ||
| 10 | Kvickly | Food & Beverages | 1.54× | ||
| 11 | Crafts | Home & Garden | 1.52× | ||
| 12 | Fish | Pets & Animals | 1.52× | ||
| 13 | Drop shipping | Shopping | 1.52× | ||
| 14 | Føtex | Shopping | 1.51× | ||
| 15 | Therapy | Health | 1.51× | ||
| 16 | Desserts | Food & Beverages | 1.51× | ||
| 17 | Window | Home & Garden | 1.51× | ||
| 18 | Kindergarten | Kids & Family | 1.51× | ||
| 19 | Woman | Kids & Family | 1.50× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.09× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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