A data profile of the people who buy, follow and care about Therapy in Denmark — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 1,473,699 people in Denmark.
Therapy has an estimated audience of 1,473,699 people in Denmark. 57.0% are female, 43.0% are male, average age 46.6. Top brand affinities: Happiness, Dogs, Medicine, Novo Nordisk, Spas.
Top brand affinities include Happiness, Dogs, Medicine, with strongest over-indexing on Happiness (1.55× the country average).
Demographically, the Therapy audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Therapy fan in Denmark is more female, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for Happiness.
The key figures that characterise the Therapy profile in Denmark.
57.0% are female, 43.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 46.6 |
| Estimated audience size | 1,473,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Therapy audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acupuncture | Health | 2.26× | ||
| 02 | Physical therapy | Business & Career | 1.81× | ||
| 03 | Self-love | Health | 1.78× | ||
| 04 | Novo Nordisk | Health | 1.71× | ||
| 05 | Massage | Health | 1.69× | ||
| 06 | Health care | Business & Career | 1.62× | ||
| 07 | Cruises | Travel & Leisure | 1.62× | ||
| 08 | Kindergarten | Kids & Family | 1.61× | ||
| 09 | Self-awareness | Health | 1.61× | ||
| 10 | Intersport | Shopping | 1.61× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.60× | ||
| 12 | Medicine | Business & Career | 1.59× | ||
| 13 | Happiness | Health | 1.55× | ||
| 14 | Spas | Beauty & Wellness | 1.55× | ||
| 15 | Royal Copenhagen | Home & Garden | 1.54× | ||
| 16 | Musical theatre | Movies & TV | 1.53× | ||
| 17 | Self-employment | Business & Career | 1.53× | ||
| 18 | Dogs | Pets & Animals | 1.51× | ||
| 19 | Gymnastics | Sports | 1.51× | ||
| 20 | Sandwich | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Extroversion | THRILL | 1.35× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Risk Appetite | THRILL | 0.95× | |
| DIY Mentality | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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