A data profile of the people who buy, follow and care about Therapy in Finland — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 721,878 people in Finland.
Therapy has an estimated audience of 721,878 people in Finland. 60.1% are female, 39.9% are male, average age 44.9. Top brand affinities: Finnair, Happiness, WhatsApp, Dogs, Hair products.
Top brand affinities include Finnair, Happiness, WhatsApp, with strongest over-indexing on Finnair (1.69× the country average).
Demographically, the Therapy audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Therapy fan in Finland is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Therapy profile in Finland.
60.1% are female, 39.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.9 |
| Estimated audience size | 721,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Therapy audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.43× | ||
| 02 | Weaving | Fashion & Accessoires | 2.31× | ||
| 03 | Self-love | Health | 2.31× | ||
| 04 | Self-awareness | Health | 2.29× | ||
| 05 | Physical therapy | Business & Career | 2.05× | ||
| 06 | Fiction books | Literature | 1.92× | ||
| 07 | University | Business & Career | 1.92× | ||
| 08 | Hair products | Beauty & Wellness | 1.81× | ||
| 09 | Health care | Business & Career | 1.77× | ||
| 10 | Happiness | Health | 1.76× | ||
| 11 | Flower | Home & Garden | 1.76× | ||
| 12 | Medicine | Business & Career | 1.76× | ||
| 13 | Lunch | Food & Beverages | 1.76× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Lindex | Fashion & Accessoires | 1.70× | ||
| 17 | Finnair | Travel & Leisure | 1.69× | ||
| 18 | Spas | Beauty & Wellness | 1.67× | ||
| 19 | Dogs | Pets & Animals | 1.62× | ||
| 20 | Higher education | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Urban Lifestyle | OPEN | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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