A data profile of the people who buy, follow and care about University in Finland — modelled from more than twelve digital signal sources. University has an estimated audience of 600,372 people in Finland.
University has an estimated audience of 600,372 people in Finland. 66.0% are female, 34.0% are male, average age 42.3. Top brand affinities: Dernières Nouvelles d'Alsace, Kauppalehti, Yle Uutiset, Helsingin Sanomat, Iltalehti.
Top brand affinities include Dernières Nouvelles d'Alsace, Kauppalehti, Yle Uutiset, with strongest over-indexing on Dernières Nouvelles d'Alsace (2.02× the country average).
Demographically, the University audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Travelling.
The typical University fan in Finland is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the University profile in Finland.
66.0% are female, 34.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.3 |
| Estimated audience size | 600,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide University audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 4.91× | ||
| 02 | Student | Business & Career | 2.91× | ||
| 03 | Internet & Social Media | 2.42× | |||
| 04 | Kauppalehti | News | 2.24× | ||
| 05 | Internet & Social Media | 2.14× | |||
| 06 | Dernières Nouvelles d'Alsace | News | 2.02× | ||
| 07 | Iltalehti | News | 1.91× | ||
| 08 | Ilta-Sanomat | News | 1.90× | ||
| 09 | Yle Uutiset | Movies & TV | 1.89× | ||
| 10 | Finnair | Travel & Leisure | 1.89× | ||
| 11 | Helsingin Sanomat | News | 1.86× | ||
| 12 | Kotipizza | Food & Beverages | 1.85× | ||
| 13 | Internet & Social Media | 1.77× | |||
| 14 | Internet & Social Media | 1.76× | |||
| 15 | Helsinki | Travel & Leisure | 1.73× | ||
| 16 | Liiga | Sports | 1.70× | ||
| 17 | IKEA | Home & Garden | 1.67× | ||
| 18 | Veikkaus | Games | 1.62× | ||
| 19 | YouTube | Movies & TV | 1.59× | ||
| 20 | Nordea | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.24× | |
| Travelling | THRILL | 1.57× | |
| Urban Lifestyle | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.18× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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