A data profile of the people who buy, follow and care about YouTube in Finland — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 4,200,000 people in Finland.
YouTube has an estimated audience of 4,200,000 people in Finland. 48.2% are female, 51.8% are male, average age 43.3. Top brand affinities: Twitch, Self care, Mobile game, Earth, Gamer.
Top brand affinities include Twitch, Self care, Mobile game, with strongest over-indexing on Twitch (1.72× the country average).
Demographically, the YouTube audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical YouTube fan in Finland is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
The key figures that characterise the YouTube profile in Finland.
48.2% are female, 51.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.3 |
| Estimated audience size | 4,200,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide YouTube audience comes from Finland.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jake Paul | Internet & Social Media | 2.39× | ||
| 02 | PC game | Games | 1.94× | ||
| 03 | Anime convention | Literature | 1.89× | ||
| 04 | Gaming computer | Technology & Electronics | 1.88× | ||
| 05 | Video hosting service | Technology & Electronics | 1.76× | ||
| 06 | Gaming | Games | 1.75× | ||
| 07 | Epic Games | Games | 1.74× | ||
| 08 | Twitch | Games | 1.72× | ||
| 09 | Kenyan hip hop | Music & Radio | 1.65× | ||
| 10 | South America | Travel & Leisure | 1.64× | ||
| 11 | Bounce music | Music & Radio | 1.64× | ||
| 12 | Jerkin' | Fashion & Accessoires | 1.64× | ||
| 13 | India | Travel & Leisure | 1.61× | ||
| 14 | Earth | Travel & Leisure | 1.60× | ||
| 15 | Gamer | Games | 1.60× | ||
| 16 | China | Travel & Leisure | 1.60× | ||
| 17 | Mobile game | Games | 1.59× | ||
| 18 | Self care | Health | 1.55× | ||
| 19 | Fortnite | Games | 1.51× | ||
| 20 | Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Travelling | THRILL | 1.00× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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