A data profile of the people who buy, follow and care about Student in Finland — modelled from more than twelve digital signal sources. Student has an estimated audience of 808,443 people in Finland.
Student has an estimated audience of 808,443 people in Finland. 63.9% are female, 36.1% are male, average age 41.4. Top brand affinities: Finnair, Google, University, WhatsApp, Happiness.
Top brand affinities include Finnair, Google, University, with strongest over-indexing on Finnair (1.81× the country average).
Demographically, the Student audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Student fan in Finland is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Student profile in Finland.
63.9% are female, 36.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.4 |
| Estimated audience size | 808,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Student audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.91× | ||
| 02 | Instant messaging | Internet & Social Media | 2.06× | ||
| 03 | Fiction books | Literature | 2.03× | ||
| 04 | Higher education | Business & Career | 1.96× | ||
| 05 | Internet & Social Media | 1.89× | |||
| 06 | Hair products | Beauty & Wellness | 1.87× | ||
| 07 | Wikipedia | Internet & Social Media | 1.86× | ||
| 08 | Finnair | Travel & Leisure | 1.81× | ||
| 09 | Happiness | Health | 1.80× | ||
| 10 | Dogs | Pets & Animals | 1.74× | ||
| 11 | Hesburger | Food & Beverages | 1.69× | ||
| 12 | Stockmann | Shopping | 1.68× | ||
| 13 | Video games | Games | 1.66× | ||
| 14 | Valtteri Bottas | Sports | 1.66× | ||
| 15 | Internet & Social Media | 1.64× | |||
| 16 | Spas | Beauty & Wellness | 1.61× | ||
| 17 | Kitchen | Home & Garden | 1.59× | ||
| 18 | Shoes | Fashion & Accessoires | 1.56× | ||
| 19 | Danske Bank | Business & Career | 1.53× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Career Orientation | POWER | 1.59× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Individualism | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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