A data profile of the people who buy, follow and care about Student in Denmark — modelled from more than twelve digital signal sources. Student has an estimated audience of 1,299,821 people in Denmark.
Student has an estimated audience of 1,299,821 people in Denmark. 57.0% are female, 43.0% are male, average age 42.0. Top brand affinities: Elgiganten, Happiness, Novo Nordisk, Musical theatre, College.
Top brand affinities include Elgiganten, Happiness, Novo Nordisk, with strongest over-indexing on Elgiganten (1.66× the country average).
Demographically, the Student audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Student fan in Denmark is more female, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Student profile in Denmark.
57.0% are female, 43.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.0 |
| Estimated audience size | 1,299,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 13% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Student audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biochemistry | Business & Career | 1.81× | ||
| 02 | Elgiganten | Shopping | 1.66× | ||
| 03 | Backpack | Fashion & Accessoires | 1.63× | ||
| 04 | Facial | Beauty & Wellness | 1.61× | ||
| 05 | Charity and causes | Business & Career | 1.60× | ||
| 06 | Accounting | Business & Career | 1.58× | ||
| 07 | Self-confidence | Health | 1.58× | ||
| 08 | Fandom | Literature | 1.56× | ||
| 09 | College | Business & Career | 1.55× | ||
| 10 | Anthropology | Business & Career | 1.55× | ||
| 11 | Diary | Kids & Family | 1.55× | ||
| 12 | Roskilde Festival | Music & Radio | 1.54× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.54× | ||
| 14 | Musical theatre | Movies & TV | 1.53× | ||
| 15 | Happiness | Health | 1.52× | ||
| 16 | High-definition television | Technology & Electronics | 1.52× | ||
| 17 | Cholesterol | Food & Beverages | 1.52× | ||
| 18 | Science fiction movies | Movies & TV | 1.51× | ||
| 19 | News magazine | News | 1.51× | ||
| 20 | Novo Nordisk | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.