A data profile of the people who buy, follow and care about Student in Portugal — modelled from more than twelve digital signal sources. Student has an estimated audience of 2,446,166 people in Portugal.
The average Student fan in Portugal is 42.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Norauto, Freelancer, Erasmus+, with strongest over-indexing on Norauto (1.53× the country average).
Demographically, the Student audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Student fan in Portugal is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Norauto.
The key figures that characterise the Student profile in Portugal.
59.7% are female, 40.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.9 |
| Estimated audience size | 2,446,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Student audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~200K | 1.89× | |
| 02 | Lisbon District | ~800K | 1.12× | |
| 03 | Porto District | ~600K | 1.06× | |
| 04 | Santarém District | ~100K | 1.06× | |
| 05 | Bragança District | ~30K | 1.02× | |
| 06 | Portalegre District | ~30K | 1.01× | |
| 07 | Setúbal District | ~300K | 1.00× | |
| 08 | Guarda District | ~30K | 1.00× | |
| 09 | Vila Real District | ~40K | 0.99× | |
| 10 | Beja District | ~40K | 0.99× | |
| 11 | Aveiro District | ~200K | 0.98× | |
| 12 | Évora District | ~40K | 0.98× | |
| 13 | Faro District | ~200K | 0.97× | |
| 14 | Azores | ~70K | 0.97× | |
| 15 | Castelo Branco District | ~50K | 0.97× | |
| 16 | Viseu District | ~80K | 0.96× | |
| 17 | Viana do Castelo District | ~60K | 0.96× | |
| 18 | Madeira | ~70K | 0.95× | |
| 19 | Leiria District | ~100K | 0.94× | |
| 20 | Braga District | ~200K | 0.93× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | This Is Us (TV series) | Movies & TV | 1.58× | ||
| 02 | Norauto | Cars & Mobility | 1.53× | ||
| 03 | Freelancer | Business & Career | 1.52× | ||
| 04 | Erasmus+ | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Career Orientation | POWER | 1.22× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.97× | |
| Creativity | OPEN | 0.97× |
Student has an estimated audience of 2,446,166 people in Portugal, concentrated in Lisbon District and Porto District.
59.7% of Student fans are female, 40.3% are male, with an average age of 42.9 years.
Student fans show strongest brand affinity for Norauto (1.53×), Freelancer (1.52×), and Erasmus+ (1.51×) over the country average.
Student fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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