A data profile of the people who buy, follow and care about Student in Belgium — modelled from more than twelve digital signal sources. Student has an estimated audience of 1,813,710 people in Belgium.
The average Student fan in Belgium is 39.3 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Brussels, East Flanders.
Top brand affinities include Psychology, Canada, Kinepolis, with strongest over-indexing on Psychology (1.62× the country average).
Demographically, the Student audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Student fan in Belgium is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Student profile in Belgium.
57.9% are female, 42.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.3 |
| Estimated audience size | 1,813,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Student audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
Where the Student audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.69× | |
| 02 | Antwerp | ~300K | 1.42× | |
| 03 | Flemish Brabant | ~200K | 1.23× | |
| 04 | East Flanders | ~200K | 1.11× | |
| 05 | Hainaut | ~200K | 0.95× | |
| 06 | Walloon Brabant | ~40K | 0.91× | |
| 07 | Liege | ~100K | 0.89× | |
| 08 | Limburg | ~70K | 0.87× | |
| 09 | Province of Namur | ~70K | 0.85× | |
| 10 | West Flanders | ~100K | 0.83× | |
| 11 | Luxembourg | ~40K | 0.79× |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 1.93× | ||
| 02 | Political science | Business & Career | 1.83× | ||
| 03 | Library | Literature | 1.76× | ||
| 04 | Creative Commons | Technology & Electronics | 1.70× | ||
| 05 | Volunteering | Politics & Society | 1.67× | ||
| 06 | Democracy | Politics & Society | 1.67× | ||
| 07 | University | Business & Career | 1.66× | ||
| 08 | Pizza | Food & Beverages | 1.64× | ||
| 09 | Psychology | Business & Career | 1.62× | ||
| 10 | Social media marketing | Business & Career | 1.62× | ||
| 11 | Freelancer | Business & Career | 1.60× | ||
| 12 | Innovation | Business & Career | 1.59× | ||
| 13 | Kinepolis | Movies & TV | 1.57× | ||
| 14 | Video on demand | Movies & TV | 1.57× | ||
| 15 | Movie theater | Movies & TV | 1.56× | ||
| 16 | Fnac | Shopping | 1.55× | ||
| 17 | Canada | Travel & Leisure | 1.54× | ||
| 18 | Quiz | Games | 1.54× | ||
| 19 | Drawing | Home & Garden | 1.53× | ||
| 20 | Music videos | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.90× |
Student has an estimated audience of 1,813,710 people in Belgium, concentrated in Antwerp and Brussels.
57.9% of Student fans are female, 42.1% are male, with an average age of 39.3 years.
Student fans show strongest brand affinity for Psychology (1.62×), Canada (1.54×), and Kinepolis (1.57×) over the country average.
Student fans in Belgium are most concentrated in Antwerp (reach ~300K), Brussels (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Student itself, the audience over-indexes on Canada (1.54×), Kinepolis (1.57×), Fnac (1.55×), and Music videos (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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