A data profile of the people who buy, follow and care about Drawing in Belgium — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 1,667,244 people in Belgium.
Drawing has an estimated audience of 1,667,244 people in Belgium. 59.5% are female, 40.5% are male, average age 43.7. Top brand affinities: Photography, Painting, Brico, Nature, Automobiles.
Top brand affinities include Photography, Painting, Brico, with strongest over-indexing on Photography (1.67× the country average).
Demographically, the Drawing audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Drawing fan in Belgium is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Photography.
The key figures that characterise the Drawing profile in Belgium.
59.5% are female, 40.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.7 |
| Estimated audience size | 1,667,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Drawing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 2.34× | ||
| 02 | Painting | Arts & Culture | 2.07× | ||
| 03 | RTBF | Movies & TV | 1.90× | ||
| 04 | Crafts | Home & Garden | 1.88× | ||
| 05 | Dance | Business & Career | 1.81× | ||
| 06 | Comedy movies | Movies & TV | 1.77× | ||
| 07 | Rock music | Music & Radio | 1.68× | ||
| 08 | Photography | Arts & Culture | 1.67× | ||
| 09 | Nature | Home & Garden | 1.63× | ||
| 10 | Recipes | Food & Beverages | 1.59× | ||
| 11 | Brico | Home & Garden | 1.58× | ||
| 12 | Automobiles | Cars & Mobility | 1.58× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 14 | Child | Kids & Family | 1.57× | ||
| 15 | Furniture | Home & Garden | 1.55× | ||
| 16 | Hotels | Travel & Leisure | 1.54× | ||
| 17 | Physical fitness | Sports | 1.52× | ||
| 18 | Le Soir | News | 1.52× | ||
| 19 | Video | Movies & TV | 1.52× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.30× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Pet Ownership | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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